Beyond Marketing: 90 Online Marketing Strategies To study and analyze.
Discover the largest database of online marketing strategies on the internet
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Find the way
companies market themselves
Dig deep into all the main strategies of promotion of the biggest companies in the US. From SEO, to Youtube and other social platforms. Each breakdown also includes the 4 P's of marketing: Product, Price, Place and Promotion, and how each company strategizes around these concepts.
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Detailed Social Media Statistics
From how many Youtube videos that company has, to Facebook likes and Instagram followers
• Detailed Youtube analytics - views, subscribers, videos
• Followers and likes for all social platforms: Facebook, Instagram, Twitter
• Detailed comparison between each of them - to see what's working best for them
Breakdown of Search Engine traffic and SEO
See detailed SEO and Search Engine traffic statistics for each company. From domain authority, to organic and paid traffic
• See exactly the authority for that company website. This can either come from the popularity of the brand or its investment in high-quality backlinks.
• See the paid traffic that each company generates. A high number might indicate that a certain company has a high lifetime Value for customers.
• See the organic traffic for each company. This can help you see how each company chooses to invest in a marketing strategy that has been deemed dead for the last couple of years.
Discover the 4 Ps describing the specifics of each online marketing strategy
The 4Ps consist of a marketing mix containing Price, Promotion, Place and Product. This mix can help describe almost any online marketing strategy in the worlds
• See how certain companies use unique Promotion strategies to get their products in front of customers eyes
• The Place part of the marketing mix is becoming more and more ambiguous with the internet. From Social Media, to Search Engines, and certain marketplaces.
• Pricing still remains crucial in a world with consumers that are becoming more and more sophisticated
• All of the above will not work without a great Product. Unless it is exceptional, all marketing efforts are a race to the bottom
What are the 4 Ps in a marketing strategy?
1. Product
Successful products typically either address an unmet need in the market or offer a novel experience that generates demand. For instance, the original iPhone met the need for a simplified device that combined a phone with an iPod. As you develop your product, it's crucial to focus on your target audience and their specific needs
3. Place
The place where you sell your product and the distribution channels you choose are crucial for reaching your target customers. Like pricing, selecting the right locations—whether online or offline—is key to connecting with your audience. If your product isn’t available where your target customers shop, meeting your sales goals becomes challenging. For instance, if you’ve designed an athletic shoe for athletes in their twenties to thirties, marketing in sports publications and selling through specialty athletic stores would be more effective than general shoe stores. This approach ensures your product reaches the right audience in the right setting.
2. Price
When setting a price for your product or service, it's crucial to strike a balance between accessibility for your target market and achieving your business objectives. The pricing model you choose can greatly influence the success of your product. Pricing too high may deter potential customers, while pricing too low could raise doubts about quality and harm profit margins. To determine the right price, it's essential to understand your target audience and their willingness to pay
4. Promotion
Promotion involves spreading the word about your product or service through a strategic marketing campaign that connects with your target audience. Traditional methods, such as word of mouth, print ads, and TV commercials, remain effective, while digital strategies like content marketing, email marketing, display ads, and social media have become essential in today's landscape. As you develop your promotional plan, consider key questions: When is the best time to reach your audience? Which marketing channels are most effective? What messages will resonate most? And which advertising approaches will be most persuasive?
By combining a sound strategy for every P you ensure optimal promotion for every business, regardless of its industry.
Browse online marketing strategies for every industry
Browse the most comprehensive list of online marketing strategies
Read Amazon, Walmart, Costco and other 90 marketing strategies for online and see what the most influential companies are doing to bring consistent customers through the door.
Browse StrategiesYes, they are completely free to read and reference. They are made in an effort to increase transparency for newly made marketers.
While this list is mainly focused on retail and wholesale companies, a broad range of them can be found. If you wish a certain company was covered in this list, feel free to reach out to us in the ChatBot widget.