Aldi marketing strategy breakdown

About Aldi

Looking for a place to shop where you can save money without sacrificing quality? Look no further than Aldi! With its no-frills approach, Aldi offers great deals on a wide range of products, from fresh produce to pantry staples. You'll be amazed at how much you can save on your grocery bill without compromising on taste or variety. Plus, with their Double Guarantee policy, you can shop with confidence knowing that if you're not satisfied with a product, they'll refund your money and replace the item. So why not give Aldi a try and see how much you can save on your next shopping trip!

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General Info

Founded

1961, Essen, Germany

Founders

Karl Albrecht, Theo Albrecht

Headquarters

Essen, Germany

Search engine traffic

Aldi focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. Aldi gets 51.2m visitors per month from organic search and 1.4k per month from paid search

Domain authority

Aldi domain authority is 83.

Aldi Youtube marketing strategy

Aldi has an active Youtube Channel with over 83k subscribers. Their whole channel has 13.6m views. They posted 1723 videos, which means that every video got them 7.9k views for the channel and 48.2 subscribers

Aldi marketing strategy is not lacking social media. Gaining 3.1m followers/subscribers on Facebook is the biggest achievement for Aldi on social media. While Youtube is lacking, with only 83k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.