Bass Pro marketing strategy breakdown

About Bass Pro

Looking to reel in some outdoor fun? Bass Pro Shops is your one-stop shop for all things fishing, hunting, and camping. With a wide selection of gear and knowledgeable staff to help you navigate the waters, you'll be hooked in no time. Whether you're a seasoned angler or just dipping your toes into the world of outdoor sports, Bass Pro has everything you need to make a splash. So, pack your bags, grab your rod, and head on over to Bass Pro for an adventure you won't soon forget. Cast your worries away and let the good times roll!

General Info

Search engine traffic

Bass Pro focuses more on Organic Traffic with its organic traffic accounting for 99.7% of all traffic. Bass Pro gets 6m visitors per month from organic search and 17.6k per month from paid search

Domain authority

Bass Pro domain authority is 83.

Bass Pro Youtube marketing strategy

Bass Pro has an active Youtube Channel with over 386.0 subscribers. Their whole channel has 113.1k views. They posted 40 videos, which means that every video got them 2.8k views for the channel and 9.7 subscribers

Bass Pro marketing strategy is not lacking social media. Gaining 1.3m followers/subscribers on Instagram is the biggest achievement for Bass Pro on social media. While Youtube is lacking, with only 386.0 followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.