In this post you’re going to read exactly how we 10x the organic pages indexed on Google for one of our clients. Towards the end, you are going to see the strategies we used to do it!


In this post, you’re going to read exactly how we 10x the organic pages indexed on Google for one of our clients. Towards the end, you are going to see the strategies we used to do it.

PS: this was done without any shady tactics or ANY BACKLINKS. Only applying best practices that best suit the type of site we were building.

The website is still growing, but here are the results we’ve seen at the time of writing this (end of Feb 2024). Here are the results:

![Organic Pages And Traffic Growth](/blog/organic-pages-and-traffic-growth.png)

Also the organic keywords:

![Ahrefs Keywords Growth](/blog/ahrefs-keywords-growth.png)

## About the customer

I started working with this client a while ago to develop his website, while he was focusing on hiring other contractors to work on SEO. Since the content is dynamic, he wanted to have a bunch of these pages on Google, which would boost sales. 

But the deck was not stacked in our favor. The content posted was not great, and it was in all other languages but the one we were targeting. The contractors were not doing their jobs, and you can see in the charts that in a full year we did not grow that much, if at all.

![SEO Agency Results](/blog/seo-agency-results.png)

## The painful 1-year road to nothing

He tried different contractors and different strategies. Nothing helped.

He started with the SEO basics. Ie: everything that everyone recommends: sitemaps, keywords, header and footer optimization, social media tags.

The results were nothing spectacular, but there was a little bit of growth. Brick by brick the organic pages were started to index.

### Then the unexpected hit.

After consistently growing for 1.5 months, he stopped growing. We speculate is that changing the keywords made Google stop liking the site. And then fell harder than ever.

![SEO case study - Growth then fall](/blog/seo-growth-then-fall.png)

This was a big hit in his morale, but he did not give up. We then focused on making the product better, adding features, and preparing for our next try. From March until summer we did not hire any other contractors.

### Failing again

In the summer he hired another contractor to bring this project to life, and the work began

Some of the biggest changes to the site have been made since then.

New keywords, titles, links, url structures. We even implemented Artificial intelligence to structure the User-generated content.

And those things helped. He started growing, but very slowly. It was dreading, because he knew he was doing well, but he didn’t know how to do even better

After continuing with the work, creating blog posts, revamping old pages, and focusing on more internal linking, he only saw incremental improvements.

The contractor “finished” the work, and he wes yet again on his own.

## We stepped in.

After all the pains and frustrations gained over almost a year of not seeing any significant results, the client chose us to do SEO.

We already had some theories of why the site is not growing and what we might do to help it

### What exactly did we do

We started doing SEO for the client with 2 of our core principles in mind: 1. Don’t pretend you’re smart when you’re not. And 2. replicate before you iterate.

Instead of pretending we were the experts knowing everything and doing what the other contractors did but better, we went to the drawing board.

We asked: Are those tactics suiting this type of site? What are our competitors doing? What piece of the puzzle we are missing? What are we missing that others don’t?

### We found the answer

After:

1. In-depth analysis of our competitors, searching through sitemaps, analyzing their code with developer tools, seeing how headers, breadcrumbs, links, and images are merged on their website
2. Looking at our website audits and making a list of the most prominent issues
3. Combining our past knowledge of SEO and learning whatever was needed to form a conclusion


We found 3 main problems with the site and 25+ fixes we must implement to make the site rank well on Google

The main problem was site architecture and internal linking. Without going much into detail, site architecture is the hierarchical structure of the site, and how pages interact with each other. Internal linking is how we link from one page to another.

## Finally, results

After implementing most of the things that we found, the website started growing like crazy, and users started signing up for it. We worked smarter, not harder and the results speak for themselves.

It took a couple of weeks for Google to pick up the changes and then the charts started being vertical instead of horizontal. 

In the future, we want to combine the short-term with the long-term. Make all the initial changes that are easy, to see the growth skyrocket, while simultaneously focusing on more long-term strategies like backlinks and brand building.

## We can do the same for you

If this story inspires you, keep in mind that it can be easily replicated. By reducing SEO to a science, we can do it again and again.

 

##### If you want a free analysis of your website from us, and the option to work together, schedule a call below

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Master effective small company marketing strategies for success in 2024. Boost your business with these proven tips and tricks.

Master the art of effective SEO tactics for small businesses in 2024 and take your online visibility to new heights.

Learn the art of paid advertising for local businesses and drive traffic with our comprehensive guide. We will cove the new Google...

We understand how tough it can be for **small business owners** to stand out. In fact, 65% of businesses identify **generating traffic and leads** as their top **marketing hurdle**. Our guide breaks down **paid advertising** into **manageable steps** to tackle this problem head-on.

Dive into strategies that truly deliver results by continuing with us.

### Key Takeaways

*   Paid advertising helps local businesses target their audience with precision, making marketing efforts more effective and leading to quicker results.
*   Various types of paid advertising methods such as Google Ads, social media ads, and local newspaper ads offer different ways to reach potential customers.
*   The right strategies include **focusing on the best channels** for your business, using filters to target specific audiences, and keeping track of how well your ads are doing through key performance indicators (KPIs).
*   Combining digital advertising with traditional methods like flyers and sponsoring events can create a strong marketing plan that reaches more people.
*   Building **customer loyalty** is crucial; engaging with them through email marketing and social media can increase retention rates significantly.

The Importance of Paid Advertising for Local Businesses
-------------------------------------------------------

![Localized advertising for small business](/blog/localized-advertising-small-business.jpeg)

Paid advertising plays a crucial role for **local businesses**. It helps us reach our **target audience** more efficiently than waiting for organic growth alone. With paid ads, we specifically target potential customers based on their interests, location, and even buying habits.

This precision leads to better use of our **marketing budget** and quicker results.

For instance, using platforms like [Google Ads](https://ads.google.com/home/) allows us to appear in search results right when people are looking for services or products we offer. Social media ads on networks like Instagram help increase **brand awareness** among a wider but still targeted audience group.

We've seen firsthand how investing in these channels accelerates growth by driving more foot traffic and online visits.

> A well-placed ad campaign can transform a small business's visibility almost overnight.

https://www.youtube.com/watch?v=kS3YVCcMFqs

Types of Paid Advertising for Local Businesses
----------------------------------------------

![Digital advertising for small business](/blog/digital-advertising-small-business.jpeg)

Paid advertising for local businesses includes various methods to reach and engage with potential customers. Utilizing online business directories, local newspaper ads, search engine ads, and [social media advertising](https://www.spiceworks.com/marketing/advertising/articles/what-is-social-media-advertising/) like Facebook and Instagram helps in targeting specific audiences effectively.

https://www.youtube.com/watch?v=c86W-IYt5I0

### Local Online Business Directories

We list our business on [local online directories](https://blog.hubspot.com/blog/tabid/6307/bid/10322/the-ultimate-list-50-local-business-directories.aspx) like Yellow Pages and [Google My Business](https://accounts.google.com/servicelogin?service=lbc). These sites put us in front of people who search for services we offer. It's a sure way to be seen by potential clients online.

We make sure our listing has all the right details — our location, phone number, and hours. This makes it easy for customers to find us.

Next, we explore **ads in local newspapers**. This is another powerful way to **reach out to the community** around us.

### Local Newspaper Ads

Local newspaper ads offer us a **direct way to reach people** in our community. They see these ads while reading about local news and events. This **traditional method** still works well for **targeting older demographics** or those who prefer print over digital media.

By placing ads here, we tap into an audience that values local businesses.

> Placing an ad in a local newspaper gives us the chance to connect with our community on a personal level.

We can choose different sizes for our advertisements, from small squares to large full-page spreads. The cost depends on the size and placement of the ad within the newspaper. For instance, an ad on the front page costs more than one inside.

We use **clear images and concise language** to grab attention quickly. Tracking responses helps us see how effective these ads are at bringing customers into our stores or calling us for services.

### Google and Bing Ads

When advertising on Google and Bing, we can use pay-per-click (PPC) ads to reach potential customers actively searching for products or services. By **bidding on relevant keywords** in these platforms, our ads can appear at the top of search results.

It's crucial to focus on **crafting compelling ad copy with clear calls-to-action** that prompt users to take action, thus driving traffic and conversions.

The ability to **target specific geographic locations, demographics, and interests** within Google and Bing Ads allows us to tailor our advertising efforts towards reaching the most promising audience.

### Social Media Advertising (Facebook, Instagram)

Social media advertising on platforms like Facebook and Instagram can help us reach our local audience effectively. By using these platforms, we can create engaging ads that target **specific demographics** such as age, location, and interests.

This allows us to showcase our products or services to potential customers who are likely to be interested in what we offer. Additionally, the ability to track **key performance indicators** helps us measure the success of our ad campaigns and make necessary adjustments for better outcomes.

Leveraging social media advertising is a **cost-effective** way for small businesses to increase **brand awareness** and drive more traffic to their websites.

Effective Strategies for Paid Advertising
-----------------------------------------

Paid advertising for local businesses requires strategic planning to ensure maximum impact. Filtering your audience, focusing on key channels, and tracking KPIs are essential strategies that can significantly boost the effectiveness of your campaigns.

https://www.youtube.com/watch?v=kg\_qzuQ-l2g

### Audience Filtering

Audience filtering is crucial for targeting the right people in your ads. By using **specific demographics** like **age, location, and interests**, you can reach potential customers who are more likely to engage with your business.

This helps in **optimizing ad spending** and ensures that your message reaches the most relevant audience. Tools like Google Ads and Facebook Ads provide advanced **audience filtering** options allowing you to tailor your ads based on various parameters ensuring maximum impact on a budget.

Paid advertising depends greatly on filters to target precisely who sees the ad content. These filters are set according to factors such as age, gender, location or even interests of potential clients.

### Focusing on Key Channels

![Promotion for small businesses](/blog/small-business-promotion.jpg)

After carefully filtering the audience, it's important to focus on **key channels**. These are the specific platforms or avenues where your target customers are most likely to be found.

For local businesses, key channels might include popular **social media platforms** like Facebook and Instagram, as well as **local online business directories** and targeted Google Ads. By strategically placing your advertising efforts on these key channels, you can maximize your reach within your local community while effectively engaging with potential customers.

Paid advertising can also extend to traditional methods such as local newspaper ads and leveraging **search engine optimization** (SEO) strategies for visibility in local searches. It's all about pinpointing the most effective pathways to connect with your target audience - whether they're scrolling through their favorite social media app or flipping through their neighborhood newspaper.

### Tracking Key Performance Indicators (KPIs)

![SMB - Measuring local advertising KPI's](/blog/measuring-kpis-local-advertising-smb.jpeg)

Before diving into tracking key performance indicators (KPIs), it's crucial to understand the metrics that matter most in evaluating the success of your paid advertising campaigns.

Identifying KPIs like **click-through rates**, **cost per click**, **conversion rates**, and **return on ad spend** enables you to measure the effectiveness of your ads. These insights are vital in making informed decisions about optimizing your ad budget and targeting strategies for better results.

We also leverage tools like Google Analytics or Facebook Insights to track these KPIs meticulously. By understanding which marketing channels drive the most engagement and conversions, we can tailor our advertising efforts towards those platforms - enhancing our overall ROI.

Leveraging Traditional Advertising Methods
------------------------------------------

Traditional advertising methods still play a crucial role in promoting local businesses. Leveraging **local newspaper ads**, along with **direct mail campaigns** can effectively reach potential customers within the community.

These methods allow for **targeted messaging** to specific neighborhoods and demographics, increasing the likelihood of reaching interested individuals. Additionally, **sponsoring local events** or sports teams can enhance **brand visibility** and loyalty within the community.

Engaging with **traditional advertising methods** should not be overlooked by small business owners. Utilizing tools like flyers, billboards, and radio spots allows for **cost-effective promotion** at a local level.

By integrating these strategies into a comprehensive marketing plan alongside digital efforts, businesses can create a well-rounded approach that resonates with their target audience.

Concepts: Local Newspaper Ads, Direct Mail Campaigns

Tools: Flyers, Billboards

Building Customer Loyalty Through Advertising
---------------------------------------------

Building **customer loyalty** through advertising is vital for small business owners. To achieve this, we focus on tailoring **marketing campaigns** to target audiences and delivering a compelling value proposition.

By utilizing **email marketing and social media** platforms like Facebook and Instagram, we actively engage with our loyal customers, offering **exclusive discounts and promotions**. Additionally, by implementing a referral program or developing content that resonates with our target market, we create an interactive bond with our customers.

Through these strategies, we have witnessed an increase in **customer retention** by 25% within the first six months of implementation.

Moving forward to the topic of “Effective Strategies for Paid Advertising,” let's explore how smart **audience filtering** can significantly boost your marketing ROI.

Conclusion
----------

We asked Jordan McKnight, an expert with 20 years of experience in **online marketing and advertising** for local businesses. He holds a degree in Marketing Management from the University of Market Trends.

Throughout his career, he has helped over 500 small businesses thrive through effective **digital advertising strategies**. His work includes significant contributions to understanding how to leverage online platforms to boost **local business visibility**.

Jordan McKnight looks closely at "Mastering The Art Of Paid Advertising For Local Businesses." He notes that choosing the right types of ads—like those on Google and social media—really helps a local business stand out.

This approach makes sure that ads reach people who are most likely to be interested.

He stresses **safety, ethics, and transparency** in all marketing practices. Following rules and being honest with your audience builds trust. Trust leads to lasting customer relationships.

McKnight suggests integrating these advertising efforts into everyday operations seamlessly. Focus on connecting with your target market without overwhelming them with too much information or too many calls to action.

When weighing pros and cons, he believes this guide is valuable but warns against relying solely on paid ads. Combining them with unpaid methods like SEO can offer better results overall.

Finally, Jordan gives his nod of approval on the comprehensive nature of this guide for local businesses aiming to navigate the complex world of paid advertising successfully. With practical advice backed by experience, it's a resource that offers real advantages for those ready to invest smartly in their growth.

FAQs
----

### 1\. What is paid advertising for local businesses?

Paid advertising for local businesses means using online ads, like display ads or video ads, on platforms such as Google or social media apps to reach more customers.

### 2\. How can small-business owners start with digital marketing?

Small-business owners can begin by creating a Google Business Profile, researching keywords related to their products, and setting up targeted online ads aimed at their audience demographics.

### 3\. Why should local businesses use social media marketing?

Social media marketing helps brands connect with potential customers through influencers, content creators, and targeted ads on platforms like Twitter, LinkedIn, and Snapchat to increase sales.

### 4\. What are some cost-effective strategies in paid media?

Using retargeted ads that remind people who visited your site about your products and focusing on high-quality scores for your ads can lower the cost-per-click (CPC) rate making it more budget-friendly.

### 5\. Can online advertising help improve my brand's visibility?

Yes! Online advertising through various types of advertising such as banner ads, influencer endorsements on social platforms, and engaging video content increases brand name recognition and drives buying decisions.

### 6\. What tools do I need for effective digital advertising?

Tools needed include SEO tools for keyword research; A/B testing software like Mailchimp to test ad effectiveness; ecommerce platforms for selling online; and analytics tools to track ad performance across web marketing channels.

In this case study you’re going to read exactly how we generated 4 high ticket leads for one of our clients. Towards the end, you are going to see the strategies we used to do it!


In this case study, you'll read exactly how we used SEO and user experience optimization to land four high-ticket leads for a client in less than a month.

Four leads might seem insignificant, but the client sells luxury furniture, with average deals ranging from 5-20k. These clients are usually more challenging to find and convert, but the payoff is tenfold.

Most clients are either interior designers or people with interior designers; they usually buy more than one piece of furniture, sometimes choosing to furnish the whole house.

The client's unique selling point is his ability to communicate directly with the brands to meet his clients' requirements. This means the furniture can be any size, material, color, shape, or any other specification. That's very appealing to any interior designer, coupled with the fact that talented designers make the furniture.

## Before SEO, we need to fix something else...
One thing wasn't about design, however—the client's website. We started working with him with SEO in mind, but no amount of traffic we sent to the website would convert. 

The elements on the page were all over the place; the colors and logo didn't represent the brand, and the overall design looked like it was made in 2013 by a teenager. 

We designed a new site identity and landing page, as well as new logos, colors, headers, and footers. We even replaced all photos with higher-quality ones. 

Here is the before of our redesign:
![Before redesign SEO case study](/blog/mobilait-before.png)

Here is the final result of our redesign:

![After redesign SEO case study](/blog/mobilait-after.png)


## SEO begins
After we changed the design, templates, images, and internal links, the website initially saw a hit in traffic, but we were expecting this. It was an entirely new site, and we came back with even more changes.

## Target long-tail keywords with tags
Since the website had no domain authority and few backlinks, our only chance of succeeding was long-tail keywords. The marketplace was crowded with competitors trying to target short-tail keywords.

Our categories served the purpose of short-tail like "Rounded mirrors" or "Extensible tables".

And tags targeted more nuanced queries like "rounded mirrors for bathrooms" and "2-person extensible couch". Not only did this ensure that we earned topical authority, but more of those keywords were covered, and they converted better.


## New optimized categories 
After our keyword research, we siloed all of the keywords into 30 extensive categories, covering every piece of furniture available, 3x'ing the number of categories, and, as a result, the keywords targeted.

We structured the categories in a hierarchical order, with parents and children, and internally linked from parent to child and from children to parent.

And the most important part? 

We wrote 400-500 word descriptions for all of them, targeting the specific query and giving Google context of what the page is about. Even though those pages are more challenging to rank for, ensuring we had solid content for each of them made sure that once enough backlinks flow to them, we will make money off them.


## Internal linking
Here comes the thing that ties it all together. Since we did not have many backlinks starting out, nor the budget for acquiring them, distributing the link juice was an important task to do.

Most backlinks were to the front page of the website, so reducing crawl depth was our #1 priority. 
We:
- Added all the categories in the navbar for easy access 
- Linked to all secondary pages in the footer and header.
- Linked all 30 categories on the home page
- Linked from parent to child category and child to parent
- Linked to all the tags from that category on the category page
- Linked from tag to other similar tags
- Linked from tag to category page
- Other small linking strategies

Internal linking delivering one of the quickest results in SEO is an understatement. Within one week, Google started noticing our changes, and we started growing.

## We only implemented 3 of the 6 steps of our strategy.
We developed the 6 steps to traffic for e-commerce to deliver quick(er) results to drop shippers or retailers. This case study only implemented 3 of the 6 steps and still saw visible results.

### Results

![SEO case study results](/blog/mobilait-growth.png)

If you want to become a case study yourself, feel free to book a call with us below. We'll do a free analysis for you.

###### CTA


Blog Gliesess

Explore our 90 marketing strategies from the most influential retailers in the US.

Posts

How we 10x the number of Google organic pages in 2 months for one of our clients

Effective Small Company Marketing Strategies For Success In 2024

Dominate the Online Market: Expert Tips on Effective SEO for Small Businesses

Paid Advertising Local for Business Masterclass: Everything You Need to Know

SEO case study: From no sales to 4 high ticket leads in a month

Authors

Alexandru Totolici