SEO case study: From no sales to 4 high ticket leads in a month

Published on 01-09-2024

In this case study, you'll read exactly how we used SEO and user experience optimization to land four high-ticket leads for a client in less than a month.

Four leads might seem insignificant, but the client sells luxury furniture, with average deals ranging from 5-20k. These clients are usually more challenging to find and convert, but the payoff is tenfold.

Most clients are either interior designers or people with interior designers; they usually buy more than one piece of furniture, sometimes choosing to furnish the whole house.

The client's unique selling point is his ability to communicate directly with the brands to meet his clients' requirements. This means the furniture can be any size, material, color, shape, or any other specification. That's very appealing to any interior designer, coupled with the fact that talented designers make the furniture.

Before SEO, we need to fix something else...

One thing wasn't about design, however—the client's website. We started working with him with SEO in mind, but no amount of traffic we sent to the website would convert.

The elements on the page were all over the place; the colors and logo didn't represent the brand, and the overall design looked like it was made in 2013 by a teenager.

We designed a new site identity and landing page, as well as new logos, colors, headers, and footers. We even replaced all photos with higher-quality ones.

Here is the before of our redesign:

Here is the final result of our redesign:

SEO begins

After we changed the design, templates, images, and internal links, the website initially saw a hit in traffic, but we were expecting this. It was an entirely new site, and we came back with even more changes.

Target long-tail keywords with tags

Since the website had no domain authority and few backlinks, our only chance of succeeding was long-tail keywords. The marketplace was crowded with competitors trying to target short-tail keywords.

Our categories served the purpose of short-tail like "Rounded mirrors" or "Extensible tables".

And tags targeted more nuanced queries like "rounded mirrors for bathrooms" and "2-person extensible couch". Not only did this ensure that we earned topical authority, but more of those keywords were covered, and they converted better.

New optimized categories

After our keyword research, we siloed all of the keywords into 30 extensive categories, covering every piece of furniture available, 3x'ing the number of categories, and, as a result, the keywords targeted.

We structured the categories in a hierarchical order, with parents and children, and internally linked from parent to child and from children to parent.

And the most important part?

We wrote 400-500 word descriptions for all of them, targeting the specific query and giving Google context of what the page is about. Even though those pages are more challenging to rank for, ensuring we had solid content for each of them made sure that once enough backlinks flow to them, we will make money off them.

Internal linking

Here comes the thing that ties it all together. Since we did not have many backlinks starting out, nor the budget for acquiring them, distributing the link juice was an important task to do.

Most backlinks were to the front page of the website, so reducing crawl depth was our #1 priority. We:

• Added all the categories in the navbar for easy access
• Linked to all secondary pages in the footer and header.
• Linked all 30 categories on the home page
• Linked from parent to child category and child to parent
• Linked to all the tags from that category on the category page
• Linked from tag to other similar tags
• Linked from tag to category page
• Other small linking strategies

Internal linking delivering one of the quickest results in SEO is an understatement. Within one week, Google started noticing our changes, and we started growing.

We only implemented 3 of the 6 steps of our strategy.

We developed the 6 steps to traffic for e-commerce to deliver quick(er) results to drop shippers or retailers. This case study only implemented 3 of the 6 steps and still saw visible results.

Results

If you want to become a case study yourself, feel free to book a call with us below. We'll do a free analysis for you.

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Tags: seo agency•high ticket leads•best practices