In this post you’re going to read exactly how we 10x the organic pages indexed on Google for one of our clients. Towards the end, you are going to see the strategies we used to do it!


In this post, you’re going to read exactly how we 10x the organic pages indexed on Google for one of our clients. Towards the end, you are going to see the strategies we used to do it.

PS: this was done without any shady tactics or ANY BACKLINKS. Only applying best practices that best suit the type of site we were building.

The website is still growing, but here are the results we’ve seen at the time of writing this (end of Feb 2024). Here are the results:

![Organic Pages And Traffic Growth](/blog/organic-pages-and-traffic-growth.png)

Also the organic keywords:

![Ahrefs Keywords Growth](/blog/ahrefs-keywords-growth.png)

## About the customer

I started working with this client a while ago to develop his website, while he was focusing on hiring other contractors to work on SEO. Since the content is dynamic, he wanted to have a bunch of these pages on Google, which would boost sales. 

But the deck was not stacked in our favor. The content posted was not great, and it was in all other languages but the one we were targeting. The contractors were not doing their jobs, and you can see in the charts that in a full year we did not grow that much, if at all.

![SEO Agency Results](/blog/seo-agency-results.png)

## The painful 1-year road to nothing

He tried different contractors and different strategies. Nothing helped.

He started with the SEO basics. Ie: everything that everyone recommends: sitemaps, keywords, header and footer optimization, social media tags.

The results were nothing spectacular, but there was a little bit of growth. Brick by brick the organic pages were started to index.

### Then the unexpected hit.

After consistently growing for 1.5 months, he stopped growing. We speculate is that changing the keywords made Google stop liking the site. And then fell harder than ever.

![SEO case study - Growth then fall](/blog/seo-growth-then-fall.png)

This was a big hit in his morale, but he did not give up. We then focused on making the product better, adding features, and preparing for our next try. From March until summer we did not hire any other contractors.

### Failing again

In the summer he hired another contractor to bring this project to life, and the work began

Some of the biggest changes to the site have been made since then.

New keywords, titles, links, url structures. We even implemented Artificial intelligence to structure the User-generated content.

And those things helped. He started growing, but very slowly. It was dreading, because he knew he was doing well, but he didn’t know how to do even better

After continuing with the work, creating blog posts, revamping old pages, and focusing on more internal linking, he only saw incremental improvements.

The contractor “finished” the work, and he wes yet again on his own.

## We stepped in.

After all the pains and frustrations gained over almost a year of not seeing any significant results, the client chose us to do SEO.

We already had some theories of why the site is not growing and what we might do to help it

### What exactly did we do

We started doing SEO for the client with 2 of our core principles in mind: 1. Don’t pretend you’re smart when you’re not. And 2. replicate before you iterate.

Instead of pretending we were the experts knowing everything and doing what the other contractors did but better, we went to the drawing board.

We asked: Are those tactics suiting this type of site? What are our competitors doing? What piece of the puzzle we are missing? What are we missing that others don’t?

### We found the answer

After:

1. In-depth analysis of our competitors, searching through sitemaps, analyzing their code with developer tools, seeing how headers, breadcrumbs, links, and images are merged on their website
2. Looking at our website audits and making a list of the most prominent issues
3. Combining our past knowledge of SEO and learning whatever was needed to form a conclusion


We found 3 main problems with the site and 25+ fixes we must implement to make the site rank well on Google

The main problem was site architecture and internal linking. Without going much into detail, site architecture is the hierarchical structure of the site, and how pages interact with each other. Internal linking is how we link from one page to another.

## Finally, results

After implementing most of the things that we found, the website started growing like crazy, and users started signing up for it. We worked smarter, not harder and the results speak for themselves.

It took a couple of weeks for Google to pick up the changes and then the charts started being vertical instead of horizontal. 

In the future, we want to combine the short-term with the long-term. Make all the initial changes that are easy, to see the growth skyrocket, while simultaneously focusing on more long-term strategies like backlinks and brand building.

## We can do the same for you

If this story inspires you, keep in mind that it can be easily replicated. By reducing SEO to a science, we can do it again and again.

 

##### If you want a free analysis of your website from us, and the option to work together, schedule a call below

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In this case study you’re going to read exactly how we generated 4 high ticket leads for one of our clients. Towards the end, you are going to see the strategies we used to do it!


In this case study, you'll read exactly how we used SEO and user experience optimization to land four high-ticket leads for a client in less than a month.

Four leads might seem insignificant, but the client sells luxury furniture, with average deals ranging from 5-20k. These clients are usually more challenging to find and convert, but the payoff is tenfold.

Most clients are either interior designers or people with interior designers; they usually buy more than one piece of furniture, sometimes choosing to furnish the whole house.

The client's unique selling point is his ability to communicate directly with the brands to meet his clients' requirements. This means the furniture can be any size, material, color, shape, or any other specification. That's very appealing to any interior designer, coupled with the fact that talented designers make the furniture.

## Before SEO, we need to fix something else...
One thing wasn't about design, however—the client's website. We started working with him with SEO in mind, but no amount of traffic we sent to the website would convert. 

The elements on the page were all over the place; the colors and logo didn't represent the brand, and the overall design looked like it was made in 2013 by a teenager. 

We designed a new site identity and landing page, as well as new logos, colors, headers, and footers. We even replaced all photos with higher-quality ones. 

Here is the before of our redesign:
![Before redesign SEO case study](/blog/mobilait-before.png)

Here is the final result of our redesign:

![After redesign SEO case study](/blog/mobilait-after.png)


## SEO begins
After we changed the design, templates, images, and internal links, the website initially saw a hit in traffic, but we were expecting this. It was an entirely new site, and we came back with even more changes.

## Target long-tail keywords with tags
Since the website had no domain authority and few backlinks, our only chance of succeeding was long-tail keywords. The marketplace was crowded with competitors trying to target short-tail keywords.

Our categories served the purpose of short-tail like "Rounded mirrors" or "Extensible tables".

And tags targeted more nuanced queries like "rounded mirrors for bathrooms" and "2-person extensible couch". Not only did this ensure that we earned topical authority, but more of those keywords were covered, and they converted better.


## New optimized categories 
After our keyword research, we siloed all of the keywords into 30 extensive categories, covering every piece of furniture available, 3x'ing the number of categories, and, as a result, the keywords targeted.

We structured the categories in a hierarchical order, with parents and children, and internally linked from parent to child and from children to parent.

And the most important part? 

We wrote 400-500 word descriptions for all of them, targeting the specific query and giving Google context of what the page is about. Even though those pages are more challenging to rank for, ensuring we had solid content for each of them made sure that once enough backlinks flow to them, we will make money off them.


## Internal linking
Here comes the thing that ties it all together. Since we did not have many backlinks starting out, nor the budget for acquiring them, distributing the link juice was an important task to do.

Most backlinks were to the front page of the website, so reducing crawl depth was our #1 priority. 
We:
- Added all the categories in the navbar for easy access 
- Linked to all secondary pages in the footer and header.
- Linked all 30 categories on the home page
- Linked from parent to child category and child to parent
- Linked to all the tags from that category on the category page
- Linked from tag to other similar tags
- Linked from tag to category page
- Other small linking strategies

Internal linking delivering one of the quickest results in SEO is an understatement. Within one week, Google started noticing our changes, and we started growing.

## We only implemented 3 of the 6 steps of our strategy.
We developed the 6 steps to traffic for e-commerce to deliver quick(er) results to drop shippers or retailers. This case study only implemented 3 of the 6 steps and still saw visible results.

### Results

![SEO case study results](/blog/mobilait-growth.png)

If you want to become a case study yourself, feel free to book a call with us below. We'll do a free analysis for you.

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