Dell marketing strategy breakdown

About Dell

Looking for a computer that's fast, reliable, and won't break the bank? Dell has got you covered! With a wide range of laptops and desktops to choose from, Dell offers top-notch performance at affordable prices. Whether you're a student, a professional, or a gamer, Dell has something for everyone. Plus, their customer service is top-notch, so you can rest easy knowing you're in good hands. Upgrade your tech game with Dell and experience the difference for yourself. Don't settle for less when you can have the best with Dell!

General Info

Dell Youtube marketing strategy

Dell has an active Youtube Channel with over 230k subscribers. Their whole channel has 117.4m views. They posted 658 videos, which means that every video got them 178.4k views for the channel and 349.5 subscribers

Dell Social media marketing strategy breakdown

Dell marketing strategy is not lacking social media. Gaining 5m followers/subscribers on LinkedIn is the biggest achievement for Dell on social media. While Youtube is lacking, with only 230k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.