Kohl's marketing strategy breakdown

About Kohl's

Kohl's is like a treasure trove for shoppers, offering a wide range of products from clothing to home goods. It's like a one-stop shop where you can find everything you need without breaking the bank. With their frequent sales and discounts, it's like a game trying to score the best deals. Plus, their customer service is top-notch, always ready to help you out. Whether you're looking for a new outfit or some kitchen essentials, Kohl's has got you covered. So next time you're in need of some retail therapy, head over to Kohl's and shop till you drop!

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General Info

Founded

September 12, 1962, Brookfield, WI

Headquarters

Menomonee Falls, WI

Search engine traffic

Kohl's focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. Kohl's gets 62.2m visitors per month from organic search and 10.3k per month from paid search

Domain authority

Kohl's domain authority is 87.

Kohl's Youtube marketing strategy

Kohl's has an active Youtube Channel with over 267k subscribers. Their whole channel has 31m views. They posted 199 videos, which means that every video got them 155.8k views for the channel and 1.3k subscribers

Kohl's marketing strategy is not lacking social media. Gaining 10m followers/subscribers on Facebook is the biggest achievement for Kohl's on social media. While LinkedIn is lacking, with only 246k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.