Kroger marketing strategy breakdown

About Kroger

Kroger is like a treasure trove for all your grocery needs. From fresh produce to pantry staples, they've got it all. With a wide selection of products at affordable prices, shopping at Kroger is like hitting the jackpot. Their friendly staff is always ready to help you find what you need, making your shopping experience a breeze. Plus, with their convenient locations, you can easily pop in and out whenever you need to restock your kitchen. So why settle for anything less when you can shop at Kroger and make your grocery shopping a walk in the park?

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General Info

Founded

1883, Cincinnati, OH

Headquarters

Cincinnati, OH

Search engine traffic

Kroger focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. Kroger gets 46.4m visitors per month from organic search and 108.0 per month from paid search

Domain authority

Kroger domain authority is 88.

Kroger Youtube marketing strategy

Kroger has an active Youtube Channel with over 85.1k subscribers. Their whole channel has 20.9m views. They posted 1702 videos, which means that every video got them 12.3k views for the channel and 50.0 subscribers

Kroger marketing strategy is not lacking social media. Gaining 1.6m followers/subscribers on Facebook is the biggest achievement for Kroger on social media. While Youtube is lacking, with only 85.1k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.