Michaels Stores marketing strategy breakdown

About Michaels Stores

Looking to unleash your inner artist or spruce up your home decor? Michaels Stores is your one-stop shop for all things crafty and creative! With aisles filled with colorful yarn, sparkling beads, and every shade of paint imaginable, you'll be like a kid in a candy store. Whether you're a seasoned crafter or a newbie looking to try something new, Michaels has everything you need to bring your ideas to life. From DIY projects to handmade gifts, Michaels Stores has got you covered. So grab your glue gun and get ready to craft up a storm at Michaels!

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General Info

Founded

1973, Chicago, IL

Headquarters

Irving, TX

Search engine traffic

Michaels Stores focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. Michaels Stores gets 29.1m visitors per month from organic search and 3.5k per month from paid search

Domain authority

Michaels Stores domain authority is 82.

Michaels Stores Youtube marketing strategy

Michaels Stores has an active Youtube Channel with over 359k subscribers. Their whole channel has 57.8m views. They posted 4105 videos, which means that every video got them 14.1k views for the channel and 87.5 subscribers

Michaels Stores marketing strategy is not lacking social media. Gaining 3.3m followers/subscribers on Facebook is the biggest achievement for Michaels Stores on social media. While LinkedIn is lacking, with only 155.5k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.