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Rite Aid marketing strategy breakdown

Contents

    About Rite Aid

    Looking to save money on your next shopping trip? Rite Aid has got you covered! With a wide range of products from health and wellness to beauty and household essentials, Rite Aid is your one-stop shop for all your needs. Plus, with their weekly deals and discounts, you can score some great savings while stocking up on your favorite items. Whether you're picking up a prescription or grabbing some snacks on the go, Rite Aid has everything you need at affordable prices. So why wait? Head to your nearest Rite Aid store today and start saving!

    See more on wikipedia

    General Info

    Founded

    September 12, 1962, Scranton, PA

    Headquarters

    Camp Hill, PA

    Category

    Pharmacies/Healthcare

    Website

    riteaid.com

    Social media profiles

    Search engine traffic

    Rite Aid focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. Rite Aid gets 11.6m visitors per month from organic search and 0.0 per month from paid search

    Domain authority

    Rite Aid domain authority is 83.

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    Rite Aid Youtube marketing strategy

    Rite Aid has an active Youtube Channel with over 5.4k subscribers. Their whole channel has 83m views. They posted 116 videos, which means that every video got them 715.6k views for the channel and 46.7 subscribers

    Rite Aid Social media marketing strategy breakdown

    Rite Aid marketing strategy is not lacking social media. Gaining 790k followers/subscribers on Facebook is the biggest achievement for Rite Aid on social media. While Youtube is lacking, with only 5.4k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

    R.O.I. of marketing channels

    Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.


    Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

    * According to Data & Marketing Association (DMA)

    Alexandru Totolici profile picture

    Author

    Alexandru Totolici

    Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.

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