Ross Stores marketing strategy breakdown

About Ross Stores

Looking for great deals on clothes, home goods, and more? Ross Stores is the place to be! With a wide selection of items at discounted prices, you can find everything you need without breaking the bank. Whether you're shopping for a new outfit or looking to spruce up your living space, Ross has got you covered. Their ever-changing inventory means there's always something new to discover, so you never know what treasures you might find. So why pay full price when you can shop smart at Ross Stores? Come on in and see what amazing deals await you!

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General Info

Founded

August 1982, San Bruno, CA

Headquarters

Dublin, CA

Search engine traffic

Ross Stores focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. Ross Stores gets 32.9m visitors per month from organic search and 53.0 per month from paid search

Domain authority

Ross Stores domain authority is 80.

Ross Stores Youtube marketing strategy

Ross Stores has an active Youtube Channel with over 0.0 subscribers. Their whole channel has 28.0 views. They posted 4 videos, which means that every video got them 7.0 views for the channel and 0.0 subscribers

Ross Stores marketing strategy is not lacking social media. Gaining 2.2m followers/subscribers on Facebook is the biggest achievement for Ross Stores on social media. While LinkedIn is lacking, with only 253.8k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.