Save-A-Lot marketing strategy breakdown

About Save-A-Lot

Save-A-Lot was founded in 1977 by Bill Moran, with a focus on providing affordable groceries to customers. The company operates as a discount supermarket chain, offering a limited selection of products at lower prices. Save-A-Lot has made a significant impact on the retail industry by catering to budget-conscious consumers and providing an alternative to traditional grocery stores.

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Save-A-Lot marketing strategy

Save-A-Lot's marketing strategy focuses on targeted promotions and a strong omnichannel presence to reach value-conscious consumers. By offering discounts and deals through various channels, the company aims to attract budget-savvy shoppers looking for quality products at affordable prices. The intended outcome of these tactics is to increase customer loyalty and drive sales by providing a unique shopping experience that prioritizes savings without compromising on quality. With a focus on meeting the needs of their target audience, Save-A-Lot's marketing efforts aim to establish the brand as a go-to destination for budget-friendly grocery shopping.

General Info

Founded

1977, Cahokia, Cahokia Heights, IL

Headquarters

Saint Ann, MO

Save-A-Lot marketing mix

Save-A-Lot, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Save-A-Lot focuses on offering a limited selection of private label products at competitive prices, emphasizing value for their target audience of budget-conscious shoppers. By strategically placing their stores in lower-income neighborhoods and utilizing promotions like weekly specials and digital coupons, Save-A-Lot aims to attract customers seeking affordable groceries. The outcome of these strategies is increased foot traffic and customer loyalty due to the perceived value and savings offered by the brand.

Price

Save-A-Lot focuses on utilizing the price element of the marketing mix by offering budget-friendly prices on a wide range of products. By keeping prices low, they are able to attract budget-conscious consumers looking for affordable grocery options. This strategy helps Save-A-Lot stand out in a competitive market and drive sales by appealing to price-sensitive shoppers.

Place

Save-A-Lot strategically selects convenient locations for their stores to ensure easy access for their target audience. By placing their stores in areas with high foot traffic and limited competition, they aim to attract budget-conscious shoppers looking for affordable groceries. This approach helps Save-A-Lot differentiate itself in the market and drive sales through increased visibility and accessibility.

Promotion

Save-A-Lot utilizes the promotion aspect of the marketing mix by running targeted advertising campaigns across various channels to reach their budget-conscious audience. These promotions highlight the value and affordability of their products, driving traffic to their stores and increasing sales. The intended outcome of these strategies is to increase brand awareness, attract new customers, and ultimately drive revenue growth for the company.

By strategically managing these four elements, Save-A-Lot can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Search engine traffic

Save-A-Lot places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Save-A-Lot attract a vast audience without relying heavily on paid advertisements.

Save-A-Lot receives a 3.8m visitors per month from organic search and 0.0 per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Save-A-Lot domain authority is 72. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Save-A-Lot exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Save-A-Lot Youtube marketing strategy

Save-A-Lot has an active Youtube Channel with over 1.0 subscribers. Their whole channel has 22.0 views. They posted 2 videos, which means that every video got them 11.0 views for the channel and 0.5 subscribers

Save-A-Lot Instagram marketing strategy

Save-A-Lot has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Save-A-Lot has 17.7k followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Save-A-Lot with a platform to showcase its diverse range of products and connect with customers on a more personal level.

Save-A-Lot marketing strategy is not lacking social media. Gaining 573k followers/subscribers on Facebook is the biggest achievement for Save-A-Lot on social media. While Youtube is lacking, with only 1.0 followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.