Southeastern Grocers (BI-LO) marketing strategy breakdown

About Southeastern Grocers (BI-LO)

Southeastern Grocers, also known as BI-LO, was founded in 1961 by Frank Outlaw. The company has grown to become a prominent grocery retailer in the Southeastern United States. With a focus on providing quality products at affordable prices, BI-LO has established itself as a go-to destination for grocery shopping in the region. The company's impact on the retail industry is evident in its ability to adapt to changing consumer preferences and market trends over the years.

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Southeastern Grocers (BI-LO) marketing strategy

Southeastern Grocers, known for its BI-LO brand, implements a variety of marketing tactics to attract value-conscious consumers. From targeted promotions to a strong omnichannel presence, the company ensures that its messaging reaches the right audience at the right time. By focusing on providing quality products at affordable prices, BI-LO aims to increase customer loyalty and drive sales in a competitive market. The outcome of these strategies is to solidify BI-LO's position as a go-to destination for budget-friendly grocery shopping.

General Info

Founded

2013

Headquarters

Jacksonville, FL

Southeastern Grocers (BI-LO) marketing mix

Southeastern Grocers (BI-LO), like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Southeastern Grocers (BI-LO) strategically utilizes the product aspect of the marketing mix by offering a wide range of high-quality grocery items tailored to meet the needs of their target audience. By constantly innovating and introducing new products, they aim to attract and retain customers looking for convenience and value. This approach helps BI-LO differentiate itself from competitors and drive customer loyalty.

Price

Southeastern Grocers (BI-LO) strategically utilizes the price element of the marketing mix to attract budget-conscious consumers. By offering competitive pricing on a wide range of products, they aim to position themselves as a cost-effective option for grocery shopping. The intended outcome of these pricing strategies is to drive customer traffic, increase sales, and ultimately build customer loyalty.

Place

Southeastern Grocers (BI-LO) strategically selects convenient locations for their stores to ensure easy access for their target audience. By focusing on the "Place" aspect of the marketing mix, they aim to reach busy families and individuals looking for quick and hassle-free grocery shopping experiences. The outcome of this strategy is increased foot traffic and customer loyalty due to the convenience of their store locations.

Promotion

Southeastern Grocers (BI-LO) utilizes promotions as part of their marketing mix to attract and engage their target audience. By offering discounts, BOGO deals, and loyalty programs, they aim to drive sales and increase customer loyalty. These promotional strategies help BI-LO stand out in a competitive market and drive foot traffic to their stores.

By strategically managing these four elements, Southeastern Grocers (BI-LO) can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Search engine traffic

Southeastern Grocers (BI-LO) places a strong emphasis on generating paid traffic, which makes up a significant portion of its overall web traffic. This strategic focus on paid search helps Southeastern Grocers (BI-LO) attract a vast audience without relying heavily on SEO.

Southeastern Grocers (BI-LO) receives a 0.0 visitors per month from organic search and 0.0 per month from paid search. A substantial number of visitors each month are from paid search, demonstrating the effectiveness of its PPC efforts.

Southeastern Grocers (BI-LO) domain authority is . A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on paid traffic, Southeastern Grocers (BI-LO) exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Southeastern Grocers (BI-LO) Youtube marketing strategy

Southeastern Grocers (BI-LO) has an active Youtube Channel with over 0.0 subscribers. Their whole channel has 0.0 views. They posted videos, which means that every video got them NaN views for the channel and NaN subscribers

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.