True Value Co. marketing strategy breakdown

About True Value Co.

True Value Co. was founded in 1948 by John Cotter in Chicago, Illinois. The company operates as a cooperative, with independent retailers owning and operating their own stores under the True Value brand. True Value Co. has grown steadily over the years, expanding its network of stores across the United States. The company's impact on the retail industry lies in its unique business model, which empowers local businesses to thrive in a competitive market.

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True Value Co. marketing strategy

True Value Co. employs a variety of marketing strategies to reach its target audience of value-conscious consumers. From targeted promotions to a strong omnichannel presence, the company ensures that its message is heard loud and clear. By focusing on engaging with customers where they are and providing them with relevant offers, True Value Co. aims to increase brand awareness and drive sales. The results of these tactics can be seen in the company's growing market share and loyal customer base.

General Info

Headquarters

Chicago, IL

True Value Co. marketing mix

True Value Co., like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

True Value Co. focuses on product quality and variety to attract their target audience. By offering a wide range of products that cater to different needs and preferences, they ensure customer satisfaction and loyalty. Their marketing strategy emphasizes the unique features and benefits of their products, driving sales and brand recognition.

Price

True Value Co. strategically utilizes the price component of the marketing mix by offering competitive pricing on their products. This allows them to attract budget-conscious consumers and differentiate themselves from competitors. The intended outcome of these pricing strategies is to increase sales and market share within their target audience.

Place

True Value Co. strategically selects prime locations for their stores, ensuring easy access for their target audience. By placing their stores in convenient locations, they aim to increase foot traffic and drive sales. This part of their marketing mix strategy ultimately leads to higher visibility and accessibility for customers, resulting in increased brand awareness and customer loyalty.

Promotion

True Value Co. utilizes the promotion aspect of the marketing mix by running targeted advertising campaigns across various channels to reach their target audience. These campaigns highlight the unique features of their products, such as durability and reliability, while also emphasizing competitive pricing and special promotions. The intended outcome of these strategies is to increase brand awareness, drive customer engagement, and ultimately boost sales.

By strategically managing these four elements, True Value Co. can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Search engine traffic

True Value Co. places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps True Value Co. attract a vast audience without relying heavily on paid advertisements.

True Value Co. receives a 7.2m visitors per month from organic search and 0.0 per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

True Value Co. domain authority is 89. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, True Value Co. exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

True Value Co. Youtube marketing strategy

True Value Co. has an active Youtube Channel with over 7.5k subscribers. Their whole channel has 2.1m views. They posted 73 videos, which means that every video got them 29.3k views for the channel and 102.6 subscribers

True Value Co. Instagram marketing strategy

True Value Co. has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently True Value Co. has 25k followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides True Value Co. with a platform to showcase its diverse range of products and connect with customers on a more personal level.

True Value Co. marketing strategy is not lacking social media. Gaining 338k followers/subscribers on Facebook is the biggest achievement for True Value Co. on social media. While Youtube is lacking, with only 7.5k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.