Williams-Sonoma marketing strategy breakdown

About Williams-Sonoma

Looking to elevate your cooking game? Williams-Sonoma has got your back! From top-notch kitchen gadgets to high-quality cookware, they have everything you need to whip up delicious meals like a pro. Whether you're a beginner cook or a seasoned chef, Williams-Sonoma offers a wide range of products to suit your needs. With their commitment to quality and customer satisfaction, you can trust that you're getting the best of the best. So why settle for anything less? Head to Williams-Sonoma and take your culinary skills to the next level!

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General Info

Founded

1956, Sonoma, CA

Headquarters

San Francisco, CA

Search engine traffic

Williams-Sonoma focuses more on Organic Traffic with its organic traffic accounting for 99.9% of all traffic. Williams-Sonoma gets 7m visitors per month from organic search and 8.9k per month from paid search

Domain authority

Williams-Sonoma domain authority is 78.

Williams-Sonoma Youtube marketing strategy

Williams-Sonoma has an active Youtube Channel with over 120k subscribers. Their whole channel has 64.3m views. They posted 1276 videos, which means that every video got them 50.4k views for the channel and 94.0 subscribers

Williams-Sonoma marketing strategy is not lacking social media. Gaining 1.8m followers/subscribers on Instagram is the biggest achievement for Williams-Sonoma on social media. While Youtube is lacking, with only 120k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.