Ace Hardware marketing strategy breakdown

About Ace Hardware

Ace Hardware was founded in 1924 by Richard Hesse, E. Gunnard Lindquist, Frank Burke, Oscar Fisher, and William Stauber in Chicago, Illinois. The company has grown from a small group of hardware stores to a global network of independently owned and operated stores. Ace Hardware's core business model revolves around providing a wide range of hardware products and services to DIY enthusiasts and professional contractors alike. With its commitment to customer service and quality products, Ace Hardware has made a significant impact on the retail industry by offering a personalized shopping experience for customers looking to tackle home improvement projects.

Ace Hardware marketing strategy

Ace Hardware's marketing strategy focuses on targeted promotions to reach their diverse customer base, which includes DIY enthusiasts, homeowners, and professional contractors. By utilizing a strong omnichannel presence, they ensure that their customers can easily access their products both in-store and online. The company's goal is to increase brand loyalty and drive sales by providing personalized offers and recommendations to their target audience. Through these tactics, Ace Hardware has seen a significant increase in customer engagement and retention, solidifying their position as a top choice for all things home improvement.

General Info

Ace Hardware marketing mix

Ace Hardware, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Ace Hardware utilizes the product aspect of the marketing mix by offering a wide range of high-quality products for DIY enthusiasts and homeowners. By constantly updating their product selection to meet customer needs, Ace Hardware ensures they stay competitive in the market. This strategy helps them attract and retain their target audience of individuals looking for reliable and convenient solutions for their home improvement projects. The intended outcome of these strategies is to establish Ace Hardware as a go-to destination for all home improvement needs, driving customer loyalty and increasing sales.

Price

Ace Hardware utilizes the price component of the marketing mix by offering competitive pricing on a wide range of products. By strategically pricing their items, they are able to attract budget-conscious consumers looking for quality products at affordable prices. The intended outcome of these pricing strategies is to increase sales and customer loyalty by providing value to their target audience.

Place

Ace Hardware utilizes the "Place" aspect of the marketing mix by strategically locating their stores in convenient locations for their target audience. By having easily accessible stores in neighborhoods and communities, they ensure that customers can quickly find and purchase the products they need. This strategy aims to increase customer satisfaction and loyalty by providing a seamless shopping experience.

Promotion

Ace Hardware utilizes the promotion aspect of the marketing mix by running targeted advertising campaigns across various channels to reach their DIY-focused audience. These promotions highlight the quality and variety of products available at Ace Hardware, driving customers to visit their stores or website. The intended outcome of these strategies is to increase brand awareness, drive foot traffic, and ultimately boost sales for the company.

By strategically managing these four elements, Ace Hardware can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Ace Hardware Youtube marketing strategy

Ace Hardware has an active Youtube Channel with over 132k subscribers. Their whole channel has 106m views. They posted 1483 videos, which means that every video got them 71.5k views for the channel and 89.0 subscribers

Ace Hardware Instagram marketing strategy

Ace Hardware has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Ace Hardware has 141k followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Ace Hardware with a platform to showcase its diverse range of products and connect with customers on a more personal level.

Ace Hardware Social media marketing strategy breakdown

Ace Hardware marketing strategy is not lacking social media. Gaining 799k followers/subscribers on Facebook is the biggest achievement for Ace Hardware on social media. While LinkedIn is lacking, with only 88.7k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.