Hobby Lobby Stores marketing strategy breakdown

About Hobby Lobby Stores

Hobby Lobby Stores was founded in 1972 by David Green. The company's core business model revolves around selling arts and crafts supplies, home decor, and seasonal decorations. Over the years, Hobby Lobby has grown to become a popular destination for DIY enthusiasts and creative individuals looking for unique items to express their creativity. With its wide range of products and commitment to providing quality materials, Hobby Lobby has made a significant impact on the retail industry, catering to a niche market of customers passionate about crafting and home decor.

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Hobby Lobby Stores marketing strategy

Hobby Lobby Stores employs a variety of marketing tactics to attract customers, including targeted promotions, seasonal sales, and a strong online presence. By offering discounts on popular items and showcasing new products regularly, the company aims to appeal to value-conscious consumers looking for quality craft supplies. These strategies have helped Hobby Lobby Stores increase brand awareness and customer loyalty, ultimately driving sales and market share growth.

General Info

Founded

August 3, 1972, Oklahoma City, OK

Headquarters

Oklahoma City, OK

Hobby Lobby Stores marketing mix

Hobby Lobby Stores, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Hobby Lobby Stores strategically utilize the product aspect of the marketing mix by offering a wide range of craft supplies, home décor, and seasonal items to appeal to their target audience of DIY enthusiasts and home decorators. By constantly updating their product selection and focusing on quality, Hobby Lobby aims to attract and retain customers looking for unique and affordable items. The intended outcome of these strategies is to drive sales and establish Hobby Lobby as a go-to destination for creative and home improvement projects.

Price

Hobby Lobby Stores strategically utilize the price element of the marketing mix by offering competitive pricing on a wide range of products. This helps attract budget-conscious consumers looking for quality craft supplies at affordable prices. The intended outcome of this pricing strategy is to drive sales and increase customer loyalty by providing value for money.

Place

Hobby Lobby Stores strategically utilize the "Place" element of the marketing mix by strategically locating their stores in easily accessible areas with high foot traffic. This allows them to reach their target audience of arts and crafts enthusiasts looking for a convenient and enjoyable shopping experience. The intended outcome of this strategy is to increase brand visibility, drive store traffic, and ultimately boost sales.

Promotion

Hobby Lobby Stores utilize promotions such as weekly sales, coupons, and in-store events to attract their target audience of arts and crafts enthusiasts. These promotions help drive foot traffic to their stores and increase sales of their products. The intended outcome of these strategies is to increase brand awareness, customer loyalty, and ultimately drive revenue for the company.

By strategically managing these four elements, Hobby Lobby Stores can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Search engine traffic

Hobby Lobby Stores places a strong emphasis on generating paid traffic, which makes up a significant portion of its overall web traffic. This strategic focus on paid search helps Hobby Lobby Stores attract a vast audience without relying heavily on SEO.

Hobby Lobby Stores receives a 0.0 visitors per month from organic search and 0.0 per month from paid search. A substantial number of visitors each month are from paid search, demonstrating the effectiveness of its PPC efforts.

Hobby Lobby Stores domain authority is . A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on paid traffic, Hobby Lobby Stores exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Hobby Lobby Stores Youtube marketing strategy

Hobby Lobby Stores has an active Youtube Channel with over 307k subscribers. Their whole channel has 74.4m views. They posted 448 videos, which means that every video got them 166.1k views for the channel and 685.3 subscribers

Hobby Lobby Stores Instagram marketing strategy

Hobby Lobby Stores has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Hobby Lobby Stores has 2.4m followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Hobby Lobby Stores with a platform to showcase its diverse range of products and connect with customers on a more personal level.

Hobby Lobby Stores marketing strategy is not lacking social media. Gaining 2.6m followers/subscribers on Facebook is the biggest achievement for Hobby Lobby Stores on social media. While LinkedIn is lacking, with only 173.6k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.