Nordstrom marketing strategy breakdown

About Nordstrom

Founded in 1901 by John W. Nordstrom and Carl F. Wallin, Nordstrom is a well-known American fashion retailer. The company has grown from a small shoe store in Seattle to a nationwide chain of upscale department stores. Nordstrom's core business model focuses on providing high-quality clothing, accessories, and beauty products to its customers. With a reputation for excellent customer service and a wide selection of designer brands, Nordstrom has made a significant impact on the retail industry.

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Nordstrom marketing strategy

Nordstrom's marketing strategy is all about creating a personalized shopping experience for its customers. By utilizing targeted promotions and a strong omnichannel presence, the company ensures that each customer feels valued and understood. Nordstrom targets both value-conscious consumers looking for a deal and luxury brands seeking a high-end shopping experience. The outcome of these strategies is increased customer loyalty and satisfaction, leading to a stronger market position for the company.

General Info

Founded

1901, Seattle, WA

Headquarters

Seattle, WA

Nordstrom marketing mix

Nordstrom, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Nordstrom focuses on offering high-quality and trendy products in their marketing strategy. They carefully curate their product selection to appeal to their target audience of fashion-forward individuals. By emphasizing the quality and uniqueness of their products, Nordstrom aims to attract customers looking for premium fashion items. Their marketing efforts highlight the exclusivity of their products, driving demand and loyalty among their target audience.

Price

Nordstrom strategically uses pricing in its marketing mix to attract its target audience of fashion-conscious consumers. By offering competitive pricing on high-quality products, Nordstrom aims to position itself as a premium retailer that provides value for its customers. This pricing strategy helps Nordstrom differentiate itself from competitors and maintain a strong brand image in the market.

Place

Nordstrom strategically selects prime locations for their stores, ensuring easy access for their target audience. By placing their stores in high-traffic areas, they increase visibility and attract more customers. This strategy ultimately leads to increased foot traffic and higher sales for the company.

Promotion

Nordstrom utilizes the promotion aspect of the marketing mix by running targeted advertising campaigns across various channels to reach their desired audience. These promotions highlight the unique features of their products and services, driving interest and ultimately leading to increased sales. The intended outcome of these strategies is to create brand awareness, drive customer engagement, and ultimately boost revenue for the company.

By strategically managing these four elements, Nordstrom can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Nordstrom is on NYSE

Nordstrom is listed on the NYSE, a significant milestone that underscores its prominence in the Retailers industry. Nordstrom went public on March 17, 1980, marking the beginning of its journey in the public market, allowing investors to participate in the company's growth.

Over the years, Nordstrom stock price has seen considerable fluctuations, reflecting its evolving business strategies, market conditions, and overall economic factors.

This growth trajectory not only highlights Nordstrom success but also demonstrates its impact on the Retailers landscape, making it a pivotal player in the industry and a significant entity on the NYSE.Nordstrom stock price has gotten to 54000 USD at the time of writing this article.

Search engine traffic

Nordstrom places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Nordstrom attract a vast audience without relying heavily on paid advertisements.

Nordstrom receives a 222.9m visitors per month from organic search and 5.5k per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Nordstrom domain authority is 88. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Nordstrom exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Nordstrom Youtube marketing strategy

Nordstrom has an active Youtube Channel with over 164k subscribers. Their whole channel has 193.7m views. They posted 597 videos, which means that every video got them 324.5k views for the channel and 274.7 subscribers

Nordstrom Instagram marketing strategy

Nordstrom has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Nordstrom has 3.5m followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Nordstrom with a platform to showcase its diverse range of products and connect with customers on a more personal level.

Nordstrom marketing strategy is not lacking social media. Gaining 5m followers/subscribers on Facebook is the biggest achievement for Nordstrom on social media. While Youtube is lacking, with only 164k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.