PetSmart marketing strategy breakdown
Contents
About PetSmart
PetSmart was founded in 1986 by Jim and Janice Dougherty. The company has grown to become a leading pet retailer in the United States, offering a wide range of products and services for pets and their owners. With a focus on providing quality products and expert advice, PetSmart has become a go-to destination for pet lovers looking to care for their furry friends. The company's impact on the retail industry has been significant, setting a high standard for customer service and pet care.
See more on wikipediaPetSmart marketing strategy
PetSmart's marketing strategy includes targeted promotions to attract pet owners looking for quality products at affordable prices. By offering discounts and deals on popular items, the company aims to appeal to value-conscious consumers who want the best for their furry friends without breaking the bank. Additionally, PetSmart utilizes an omnichannel presence, allowing customers to shop online or in-store for maximum convenience. The intended outcome of these strategies is to increase customer loyalty and drive sales by providing a seamless shopping experience for pet owners.
General Info
Founders
Jim Dougherty, Janice Dougherty
PetSmart marketing mix
PetSmart, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:
Product
PetSmart utilizes the product part of the marketing mix by offering a wide range of pet products, including food, toys, and accessories. They ensure high quality by partnering with reputable brands and conducting thorough product testing. This strategy helps PetSmart attract pet owners looking for a one-stop shop for all their pet care needs. The intended outcome is to establish PetSmart as a trusted retailer in the pet industry and drive customer loyalty.
Price
PetSmart utilizes the price element of the marketing mix by offering competitive pricing on a wide range of pet products. By strategically pricing their products, PetSmart aims to attract budget-conscious pet owners looking for quality items at affordable prices. The outcome of this pricing strategy is increased customer loyalty and satisfaction, leading to repeat business and positive word-of-mouth referrals.
Place
PetSmart utilizes the "Place" aspect of the marketing mix by strategically locating their stores in high-traffic areas and offering an online platform for customers to shop conveniently. This allows them to reach their target audience of pet owners looking for a one-stop shop for all their pet needs. The intended outcome of these strategies is to make it easy for customers to access PetSmart's products and services, ultimately driving sales and customer loyalty.
Promotion
PetSmart utilizes promotions in their marketing mix by offering discounts, deals, and special offers on pet products to attract their target audience of pet owners. These promotions are strategically placed in-store, online, and through email marketing campaigns to drive sales and increase customer loyalty. The intended outcome of these strategies is to increase customer engagement, drive traffic to their stores and website, and ultimately boost sales revenue.
By strategically managing these four elements, PetSmart can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.
Search engine traffic
PetSmart places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps PetSmart attract a vast audience without relying heavily on paid advertisements.
PetSmart receives a 41.8m visitors per month from organic search and 24.4k per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.
PetSmart domain authority is 84. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.
By maintaining a strong focus on organic traffic, PetSmart exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.
PetSmart Youtube marketing strategy
PetSmart has an active Youtube Channel with over 81k subscribers. Their whole channel has 175.2m views. They posted 370 videos, which means that every video got them 473.5k views for the channel and 218.9 subscribers
PetSmart Instagram marketing strategy
PetSmart has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently PetSmart has 827k followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides PetSmart with a platform to showcase its diverse range of products and connect with customers on a more personal level.
PetSmart Social media marketing strategy breakdown
PetSmart marketing strategy is not lacking social media. Gaining 2.8m followers/subscribers on Facebook is the biggest achievement for PetSmart on social media. While Youtube is lacking, with only 81k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:
R.O.I. of marketing channels
Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.
At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.
SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.
* According to Data & Marketing Association (DMA)
Author
Alexandru TotoliciAlex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.
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