Piggly Wiggly marketing strategy breakdown

About Piggly Wiggly

Piggly Wiggly, founded in 1916 by Clarence Saunders, was the first self-service grocery store in the United States. This innovative concept allowed customers to select their own products off the shelves, marking a significant shift in the retail industry. Piggly Wiggly's impact on retail can still be seen today in the widespread adoption of self-service shopping models. Clarence Saunders' vision revolutionized the way people shop for groceries and set the stage for modern retail practices.

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Piggly Wiggly marketing strategy

Piggly Wiggly's marketing strategy focuses on targeted promotions to attract value-conscious consumers. By offering discounts and deals on popular grocery items, the company aims to increase customer loyalty and drive sales. With a strong omnichannel presence, including online ordering and in-store promotions, Piggly Wiggly ensures that customers can access their products easily. The outcome of these strategies is to increase market share and solidify Piggly Wiggly's position as a go-to grocery store for budget-conscious shoppers.

General Info

Founded

September 6, 1916, Memphis, TN

Headquarters

Keene, NH

Piggly Wiggly marketing mix

Piggly Wiggly, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Piggly Wiggly focuses on the "Product" aspect of the marketing mix by offering a wide range of grocery items, including fresh produce, meats, and pantry staples. This strategy aims to attract customers looking for a one-stop shopping experience. By providing quality products at competitive prices, Piggly Wiggly ensures customer satisfaction and loyalty.

Price

Piggly Wiggly utilizes the price aspect of the marketing mix by offering competitive pricing on a wide range of products. This strategy helps them attract budget-conscious shoppers looking for value. The intended outcome is to drive sales and increase customer loyalty through affordability and perceived value.

Place

Piggly Wiggly utilizes the "Place" aspect of the marketing mix by strategically locating their stores in convenient and easily accessible areas for their target audience. By ensuring that their stores are in high-traffic locations, they are able to reach a broad audience seeking convenience and value. The intended outcome of this strategy is to increase foot traffic and drive sales by making it easy for customers to shop at Piggly Wiggly.

Promotion

Piggly Wiggly utilizes the promotion aspect of the marketing mix by running targeted advertising campaigns through various channels such as social media, radio, and local newspapers. The goal is to create awareness of their products and special promotions to attract their target audience of budget-conscious shoppers looking for quality groceries at competitive prices. The intended outcome of these strategies is to drive foot traffic to their stores and increase sales through effective promotional messaging.

By strategically managing these four elements, Piggly Wiggly can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Search engine traffic

Piggly Wiggly places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Piggly Wiggly attract a vast audience without relying heavily on paid advertisements.

Piggly Wiggly receives a 391k visitors per month from organic search and 0.0 per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Piggly Wiggly domain authority is 51. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Piggly Wiggly exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Piggly Wiggly Youtube marketing strategy

Piggly Wiggly has an active Youtube Channel with over 40.0 subscribers. Their whole channel has 7.8k views. They posted 58 videos, which means that every video got them 134.7 views for the channel and 0.7 subscribers

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.