Walmart marketing strategy breakdown

About Walmart

Walmart was founded in 1962 by Sam Walton. The company started as a small discount store in Arkansas and has since grown into a global retail giant. Walmart's core business model revolves around offering a wide range of products at affordable prices through its chain of supercenters and online platform. With its massive presence in the retail industry, Walmart has had a significant impact on shaping consumer shopping habits and influencing competitors.

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Walmart marketing strategy

Walmart's marketing strategy is all about reaching a wide range of value-conscious consumers through targeted promotions and an extensive omnichannel presence. By offering competitive prices and a diverse product selection, Walmart aims to attract customers looking for affordability and convenience. The company leverages data-driven insights to personalize marketing efforts and enhance the overall shopping experience. As a result, Walmart has been able to maintain its position as a top retailer and continue to grow its market share in the competitive retail landscape.

General Info

Founded

July 2, 1962, Rogers, AR

Founders

Sam Walton, Bud Walton

Headquarters

Bentonville, AR

Walmart marketing mix

Walmart, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Walmart utilizes the product aspect of the marketing mix by offering a wide range of products that cater to the diverse needs of their target audience. They focus on providing quality products at competitive prices to attract customers. By strategically placing their products in easily accessible locations and using various promotional tactics, Walmart ensures that their target audience is aware of their offerings and is encouraged to make purchases. The intended outcome of these strategies is to drive sales, increase customer loyalty, and establish Walmart as a go-to destination for a variety of products.

Price

Walmart utilizes the price component of the marketing mix by offering competitive pricing on a wide range of products. This strategy helps the company reach its target audience of budget-conscious consumers looking for value. The intended outcome of these pricing strategies is to attract customers, drive sales, and maintain a strong market position in the retail industry.

Place

Walmart utilizes the "Place" aspect of the marketing mix by strategically locating their stores in convenient locations accessible to their target audience. This allows them to reach a broad audience seeking value and convenience. The intended outcome of this strategy is to increase foot traffic to their stores and drive sales through physical locations.

Promotion

Walmart utilizes promotion in the marketing mix by running various advertising campaigns across different channels to reach their target audience. These promotions highlight the value and convenience of their products, driving traffic to their stores and website. The intended outcome of these strategies is to increase brand awareness, attract new customers, and ultimately boost sales.

By strategically managing these four elements, Walmart can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Walmart is on NYSE

Walmart is listed on the NYSE, a significant milestone that underscores its prominence in the Retailers industry. Walmart went public on August 25, 1972, marking the beginning of its journey in the public market, allowing investors to participate in the company's growth.

Over the years, Walmart stock price has seen considerable fluctuations, reflecting its evolving business strategies, market conditions, and overall economic factors.

This growth trajectory not only highlights Walmart success but also demonstrates its impact on the Retailers landscape, making it a pivotal player in the industry and a significant entity on the NYSE.Walmart stock price has gotten to 2100000 USD at the time of writing this article.

Search engine traffic

Walmart places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Walmart attract a vast audience without relying heavily on paid advertisements.

Walmart receives a 718.3m visitors per month from organic search and 3.8m per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Walmart domain authority is 90. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Walmart exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Walmart Youtube marketing strategy

Walmart has an active Youtube Channel with over 700k subscribers. Their whole channel has 44.3m views. They posted 679 videos, which means that every video got them 65.2k views for the channel and 1k subscribers

Walmart Instagram marketing strategy

Walmart has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Walmart has 3.2m followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Walmart with a platform to showcase its diverse range of products and connect with customers on a more personal level.

Walmart marketing strategy is not lacking social media. Gaining 32m followers/subscribers on Facebook is the biggest achievement for Walmart on social media. While Youtube is lacking, with only 700k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.