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Ace Hardware marketing strategy breakdown

Contents

    About Ace Hardware

    Looking for a place where you can find all your home improvement needs under one roof? Look no further than Ace Hardware! From hammers to light bulbs, they've got you covered. With friendly staff ready to help you find the perfect tool for the job, shopping at Ace Hardware is like having your own personal DIY expert by your side. Plus, their prices are always competitive, so you can tackle that project without breaking the bank. Whether you're a seasoned pro or a newbie DIY-er, Ace Hardware is the place to go for all your home improvement needs.

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    General Info

    Founded

    1924, Chicago, IL

    Founders

    William Stauber, Frank Burke, Richard Hesse, E. Gunnard Lindquist, Oscar Fisher


    Headquarters

    Oak Brook, IL

    Social media profiles

    Search engine traffic

    Ace Hardware focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. Ace Hardware gets 31.5m visitors per month from organic search and 5.2k per month from paid search

    Domain authority

    Ace Hardware domain authority is 89.

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    Ace Hardware Youtube marketing strategy

    Ace Hardware has an active Youtube Channel with over 132k subscribers. Their whole channel has 106m views. They posted 1483 videos, which means that every video got them 71.5k views for the channel and 89.0 subscribers

    Ace Hardware Social media marketing strategy breakdown

    Ace Hardware marketing strategy is not lacking social media. Gaining 799k followers/subscribers on Facebook is the biggest achievement for Ace Hardware on social media. While LinkedIn is lacking, with only 88.7k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:


    R.O.I. of marketing channels

    Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.


    Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

    * According to Data & Marketing Association (DMA)

    Alexandru Totolici profile picture

    Author

    Alexandru Totolici

    Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.

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