Ingles marketing strategy breakdown

About Ingles

Looking for a grocery store that feels like a home away from home? Ingles is the place to be! With aisles stocked full of fresh produce, delicious snacks, and all your household essentials, Ingles has everything you need under one roof. Whether you're planning a big family dinner or just need to grab a quick snack on the go, Ingles has got you covered. Plus, their friendly staff is always ready to help you find what you need. So why not swing by your local Ingles today and see why it's the go-to spot for all your grocery needs!

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General Info

Founded

1963, Asheville, NC

Headquarters

Asheville, NC

Search engine traffic

Ingles focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. Ingles gets 70.4m visitors per month from organic search and 0.0 per month from paid search

Domain authority

Ingles domain authority is 89.

Ingles Youtube marketing strategy

Ingles has an active Youtube Channel with over 2.6m subscribers. Their whole channel has 901.4m views. They posted 5655 videos, which means that every video got them 159.4k views for the channel and 454.5 subscribers

Ingles marketing strategy is not lacking social media. Gaining 2.6m followers/subscribers on Youtube is the biggest achievement for Ingles on social media. While LinkedIn is lacking, with only 16.3k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.