7-Eleven marketing strategy breakdown

About 7-Eleven

7-Eleven, founded in 1927 by Joe Thompson in Dallas, Texas, is a convenience store chain known for its around-the-clock service. The company has grown from a small ice house to a global brand with thousands of locations worldwide. 7-Eleven's core business model revolves around providing customers with quick and easy access to everyday essentials like snacks, drinks, and household items. With its innovative approach to convenience retail, 7-Eleven has had a significant impact on the way people shop for everyday goods.

7-Eleven marketing strategy

7-Eleven's marketing strategy is all about convenience and accessibility. By strategically placing stores in high-traffic areas like gas stations and busy street corners, they make it easy for customers to grab a quick snack or drink on the go. Their targeted promotions, like the popular "Buy One, Get One Free" deals, entice value-conscious consumers to make a purchase. With a strong omnichannel presence, including a user-friendly app for ordering ahead, 7-Eleven ensures that customers can easily access their products wherever they are. The intended outcome of these strategies is to increase customer loyalty and drive sales through convenience and value.

General Info

7-Eleven marketing mix

7-Eleven, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

7-Eleven strategically utilizes the Product aspect of the marketing mix by offering a wide range of convenience products such as snacks, beverages, and ready-to-eat meals. This helps them cater to their target audience of on-the-go consumers looking for quick and easy options. By constantly updating their product offerings to meet customer demands, 7-Eleven aims to increase customer loyalty and drive sales.

Price

7-Eleven strategically utilizes the price component of the marketing mix by offering competitive pricing on a wide range of products to attract their target audience of convenience-seeking consumers. By implementing promotional pricing strategies and discounts, 7-Eleven aims to drive foot traffic and increase sales volume. The outcome of these pricing strategies is increased customer loyalty and satisfaction, ultimately leading to higher revenue for the company.

Place

7-Eleven strategically selects convenient locations for their stores, ensuring easy access for their target audience. By placing their stores in high-traffic areas such as gas stations and busy street corners, they increase visibility and attract customers looking for quick and easy snacks and beverages. This strategic placement helps 7-Eleven drive sales and increase customer loyalty.

Promotion

7-Eleven utilizes promotions as part of their marketing mix by offering discounts, deals, and rewards to attract and retain customers. These promotions are strategically placed in-store and online to increase sales and drive customer loyalty. The intended outcome of these strategies is to increase foot traffic, boost sales, and create a positive brand image among consumers.

By strategically managing these four elements, 7-Eleven can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

7-Eleven is on PNK

7-Eleven is listed on the PNK, a significant milestone that underscores its prominence in the Miscellaneous industry. 7-Eleven went public on March 19, 2009, marking the beginning of its journey in the public market, allowing investors to participate in the company's growth.

Over the years, 7-Eleven stock price has seen considerable fluctuations, reflecting its evolving business strategies, market conditions, and overall economic factors.

This growth trajectory not only highlights 7-Eleven success but also demonstrates its impact on the Miscellaneous landscape, making it a pivotal player in the industry and a significant entity on the PNK.7-Eleven stock price has gotten to 84154 USD at the time of writing this article.

7-Eleven Youtube marketing strategy

7-Eleven has an active Youtube Channel with over 10.5k subscribers. Their whole channel has 7.4m views. They posted 134 videos, which means that every video got them 54.9k views for the channel and 78.4 subscribers

7-Eleven Instagram marketing strategy

7-Eleven has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently 7-Eleven has 1m followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides 7-Eleven with a platform to showcase its diverse range of products and connect with customers on a more personal level.

7-Eleven Social media marketing strategy breakdown

7-Eleven marketing strategy is not lacking social media. Gaining 3.3m followers/subscribers on Facebook is the biggest achievement for 7-Eleven on social media. While Youtube is lacking, with only 10.5k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.

Similar marketing strategy breakdowns

Academy

Miscellaneous

Academy was founded in 1938 by Max Gochman in San Antonio, Texas. The company has grown from a small...

Socials

2.8m

Search engines

Domain Authority: 76

Organic Traffic: 10.8m

Paid Traffic: 210.0

academy.com

Alimentation Couche-Tard

Miscellaneous

Alimentation Couche-Tard was founded in 1980 by Alain Bouchard in Quebec, Canada. The company operat...

Socials

12.7k

196k

27.3k

204.0

Search engines

Domain Authority: 65

Organic Traffic: 9.9k

Paid Traffic: 0.0

couche-tard.com

Amway

Miscellaneous

Amway, founded in 1959 by Jay Van Andel and Richard DeVos, is a direct selling company that offers a...

Socials

102k

Search engines

Domain Authority: 81

Organic Traffic: 650.1k

Paid Traffic: 5.9k

amway.com

Army & Air Force Exchange Service

Miscellaneous

The Army & Air Force Exchange Service, founded in 1895, is a retailer that serves military personnel...

Socials

8.4k

Search engines

Domain Authority: 89

Organic Traffic: 29.9m

Paid Traffic: 0.0

army.mil

Ascena Retail Group

Miscellaneous

Ascena Retail Group was founded in 1962 by Roslyn Jaffe in Stamford, Connecticut. The company starte...

Socials

2.0

Search engines

Domain Authority: 55

Organic Traffic: 10.6k

Paid Traffic: 0.0

ascena.com