Ascena Retail Group marketing strategy breakdown

About Ascena Retail Group

Ascena Retail Group was founded in 1962 by Roslyn Jaffe in Stamford, Connecticut. The company started as a small retail store and has since grown into a major player in the fashion industry. Ascena Retail Group focuses on providing affordable and stylish clothing for women through its various brands. With a strong presence in the retail sector, Ascena Retail Group has made a significant impact on the industry by offering a wide range of fashion options for women of all ages and sizes.

Ascena Retail Group marketing strategy

Ascena Retail Group focuses on utilizing targeted promotions and personalized marketing campaigns to reach their audience effectively. By leveraging an omnichannel presence, they ensure that customers can engage with their brand seamlessly across various platforms. The company primarily targets value-conscious consumers looking for affordable yet stylish clothing options. The intended outcome of these strategies is to increase brand loyalty and drive sales by providing a unique shopping experience tailored to each customer's preferences.

General Info

Ascena Retail Group marketing mix

Ascena Retail Group, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Ascena Retail Group utilizes the product part of the marketing mix by offering a diverse range of clothing brands tailored to different customer segments. By carefully curating their product offerings, they are able to appeal to a wide audience seeking quality and style at affordable prices. This strategy helps Ascena Retail Group differentiate themselves in a competitive market and drive customer loyalty and satisfaction.

Price

Ascena Retail Group utilizes the price component of the marketing mix by offering competitive pricing on their products. By strategically pricing their items, they aim to attract budget-conscious consumers looking for affordable fashion options. The outcome of this strategy is increased sales and customer loyalty.

Place

Ascena Retail Group strategically utilizes the "Place" aspect of the marketing mix by ensuring their products are available in a variety of physical stores and online platforms. By making their clothing accessible to a wide range of consumers, Ascena Retail Group aims to increase brand visibility and drive sales. This strategy allows the company to reach their target audience effectively and efficiently, ultimately leading to increased market share and revenue growth.

Promotion

Ascena Retail Group utilizes the promotion aspect of the marketing mix by running targeted advertising campaigns across various channels to reach their desired audience. These promotions aim to create brand awareness, drive traffic to their stores and online platforms, and ultimately increase sales. By strategically promoting their products, Ascena Retail Group can effectively communicate their value proposition to consumers and differentiate themselves from competitors.

By strategically managing these four elements, Ascena Retail Group can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Search engine traffic

Ascena Retail Group places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Ascena Retail Group attract a vast audience without relying heavily on paid advertisements.

Ascena Retail Group receives a 10.6k visitors per month from organic search and 0.0 per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Ascena Retail Group domain authority is 55. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Ascena Retail Group exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Ascena Retail Group Youtube marketing strategy

Ascena Retail Group has an active Youtube Channel with over 2.0 subscribers. Their whole channel has 70.0 views. They posted 1 videos, which means that every video got them 70.0 views for the channel and 2.0 subscribers

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.