PetSmart marketing strategy breakdown

About PetSmart

Looking for a place where your furry friend can feel at home? PetSmart is the place to be! From toys to treats, grooming to training, PetSmart has everything your pet needs to wag their tail with joy. With knowledgeable staff ready to assist you, you'll feel like part of the PetSmart family in no time. Whether you have a playful pup or a curious kitty, PetSmart has a wide selection of products to keep them happy and healthy. So why wait? Head over to PetSmart today and treat your pet to a shopping experience they'll love!

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General Info

Founded

August 11, 1986

Founders

Jim Dougherty, Janice Dougherty

Headquarters

Phoenix, AZ

Search engine traffic

PetSmart focuses more on Organic Traffic with its organic traffic accounting for 99.9% of all traffic. PetSmart gets 41.8m visitors per month from organic search and 24.4k per month from paid search

Domain authority

PetSmart domain authority is 84.

PetSmart Youtube marketing strategy

PetSmart has an active Youtube Channel with over 81k subscribers. Their whole channel has 175.2m views. They posted 370 videos, which means that every video got them 473.5k views for the channel and 218.9 subscribers

PetSmart marketing strategy is not lacking social media. Gaining 2.8m followers/subscribers on Facebook is the biggest achievement for PetSmart on social media. While Youtube is lacking, with only 81k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.