Starbucks marketing strategy breakdown

About Starbucks

Starbucks is like a cozy coffee oasis where you can sip on your favorite brew and unwind. With a wide range of drinks from lattes to frappuccinos, there's something for everyone. The inviting ambiance and friendly baristas make it the perfect spot to catch up with friends or simply enjoy some me-time. Plus, their delicious pastries and snacks are the cherry on top! Whether you're a coffee connoisseur or just looking for a tasty treat, Starbucks has got you covered. So next time you need a pick-me-up, swing by Starbucks and treat yourself to a little slice of caffeinated heaven.

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General Info

Founded

March 30, 1971, Pike Place Market, Seattle, WA

Founders

Gordon Bowker, Jerry Baldwin, Zev Siegl

Headquarters

Seattle, WA

Search engine traffic

Starbucks focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. Starbucks gets 69.9m visitors per month from organic search and 14.9k per month from paid search

Domain authority

Starbucks domain authority is 87.

Starbucks Youtube marketing strategy

Starbucks has an active Youtube Channel with over 407k subscribers. Their whole channel has 155.4m views. They posted 538 videos, which means that every video got them 288.8k views for the channel and 756.5 subscribers

Starbucks marketing strategy is not lacking social media. Gaining 35m followers/subscribers on Facebook is the biggest achievement for Starbucks on social media. While Youtube is lacking, with only 407k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.