American Eagle marketing strategy breakdown

About American Eagle

American Eagle was founded in 1977 by brothers Jerry and Mark Silverman. The company started as a retail store selling men's and women's clothing. Over the years, American Eagle has grown to become a popular fashion retailer known for its casual and trendy apparel. The brand has had a significant impact on the retail industry, particularly in the youth fashion market. Today, American Eagle continues to thrive as a go-to destination for stylish and affordable clothing.

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American Eagle marketing strategy

American Eagle's marketing strategy focuses on engaging with their target audience of fashion-conscious young adults through social media influencers, targeted email campaigns, and personalized promotions. By utilizing these tactics, the company aims to increase brand awareness, drive online and in-store traffic, and ultimately boost sales. With a strong emphasis on connecting with their customers on a personal level, American Eagle ensures that their marketing efforts resonate with their audience and keep them coming back for more trendy apparel and accessories.

General Info

Founded

1977

Headquarters

Pittsburgh, PA

American Eagle marketing mix

American Eagle, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

American Eagle utilizes the product part of the marketing mix by offering a wide range of trendy and high-quality clothing items for their target audience of young adults. They focus on creating stylish and comfortable products that appeal to their customers' fashion preferences. This strategy helps American Eagle differentiate itself from competitors and build brand loyalty among their target demographic.

Price

American Eagle utilizes the price element of the marketing mix by offering competitive pricing on their clothing and accessories. This strategy helps them attract budget-conscious young adults who are looking for trendy fashion at affordable prices. The intended outcome of this pricing strategy is to increase sales and build brand loyalty among their target audience.

Place

American Eagle utilizes the "Place" aspect of the marketing mix by strategically placing their stores in high-traffic areas and also offering their products online for easy access to their target audience. This strategy aims to increase brand visibility and accessibility for customers, ultimately driving sales and brand loyalty.

Promotion

American Eagle utilizes promotions in their marketing mix by offering discounts, running sales events, and using social media influencers to promote their products. These strategies help the company reach their target audience of young adults looking for trendy and affordable clothing. The intended outcome of these promotion tactics is to increase brand awareness, drive sales, and build customer loyalty.

By strategically managing these four elements, American Eagle can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

American Eagle is on NYSE

American Eagle is listed on the NYSE, a significant milestone that underscores its prominence in the Fashion/Apparel industry. American Eagle went public on April 14, 1994, marking the beginning of its journey in the public market, allowing investors to participate in the company's growth.

Over the years, American Eagle stock price has seen considerable fluctuations, reflecting its evolving business strategies, market conditions, and overall economic factors.

This growth trajectory not only highlights American Eagle success but also demonstrates its impact on the Fashion/Apparel landscape, making it a pivotal player in the industry and a significant entity on the NYSE.American Eagle stock price has gotten to 10300 USD at the time of writing this article.

Search engine traffic

American Eagle places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps American Eagle attract a vast audience without relying heavily on paid advertisements.

American Eagle receives a 16.1m visitors per month from organic search and 254k per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

American Eagle domain authority is 76. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, American Eagle exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

American Eagle Youtube marketing strategy

American Eagle has an active Youtube Channel with over 43.0 subscribers. Their whole channel has 170.0 views. They posted 2 videos, which means that every video got them 85.0 views for the channel and 21.5 subscribers

American Eagle Instagram marketing strategy

American Eagle has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently American Eagle has 3.8m followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides American Eagle with a platform to showcase its diverse range of products and connect with customers on a more personal level.

American Eagle marketing strategy is not lacking social media. Gaining 11m followers/subscribers on Facebook is the biggest achievement for American Eagle on social media. While Youtube is lacking, with only 43.0 followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.