Chedraui marketing strategy breakdown

About Chedraui

Chedraui is a Mexican supermarket chain founded in 1920 by Lazaro Chedraui. The company has grown steadily over the years and now operates as a hypermarket offering a wide range of products to its customers. With a focus on providing quality goods at affordable prices, Chedraui has become a popular choice for shoppers in Mexico. Its impact on the retail industry can be seen in its ability to adapt to changing consumer preferences and maintain a strong presence in the market.

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Chedraui marketing strategy

Chedraui's marketing strategy focuses on targeted promotions and a strong omnichannel presence to reach a wide range of consumers. By offering discounts and deals tailored to different customer segments, the company ensures that its marketing efforts resonate with its target audience. Whether appealing to value-conscious shoppers or those looking for quality products, Chedraui's tactics aim to drive customer engagement and loyalty. The intended outcome of these strategies is to increase brand awareness, drive sales, and ultimately strengthen Chedraui's position in the market.

General Info

Founded

1920, Xalapa, Mexico

Founders

Lázaro Chedraui Chaya, Anita Caram

Headquarters

Xalapa, Mexico

Chedraui marketing mix

Chedraui, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Chedraui utilizes the product aspect of the marketing mix by offering a wide range of high-quality products that cater to the diverse needs of their target audience. By constantly updating their product offerings and ensuring they meet customer demands, Chedraui aims to attract and retain customers looking for convenience and value. The intended outcome of these strategies is to establish Chedraui as a go-to destination for all grocery and household needs, ultimately driving sales and customer loyalty.

Price

Chedraui utilizes the price component of the marketing mix by offering competitive pricing on a wide range of products to attract their target audience. By strategically pricing their products, Chedraui aims to increase sales and customer loyalty. This pricing strategy helps Chedraui stand out in the market and drive more foot traffic to their stores.

Place

Chedraui utilizes the "Place" aspect of the marketing mix by strategically locating their stores in high-traffic areas and easily accessible locations. This allows them to reach their target audience of busy shoppers looking for convenience and a wide selection of products. The intended outcome of this strategy is to increase foot traffic to their stores and drive sales through increased visibility and accessibility.

Promotion

Chedraui utilizes the promotion aspect of the marketing mix by running various advertising campaigns across different media channels to create awareness and drive sales. By offering discounts, promotions, and special deals, Chedraui aims to attract customers and increase foot traffic to their stores. The intended outcome of these strategies is to increase brand visibility, drive customer engagement, and ultimately boost sales and revenue.

By strategically managing these four elements, Chedraui can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Search engine traffic

Chedraui places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Chedraui attract a vast audience without relying heavily on paid advertisements.

Chedraui receives a 29.5k visitors per month from organic search and 2.0 per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Chedraui domain authority is . A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Chedraui exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Chedraui Youtube marketing strategy

Chedraui has an active Youtube Channel with over 755.0 subscribers. Their whole channel has 114k views. They posted 50 videos, which means that every video got them 2.3k views for the channel and 15.1 subscribers

Chedraui Instagram marketing strategy

Chedraui has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Chedraui has 42.9k followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Chedraui with a platform to showcase its diverse range of products and connect with customers on a more personal level.

Chedraui marketing strategy is not lacking social media. Gaining 1.6m followers/subscribers on Facebook is the biggest achievement for Chedraui on social media. While Youtube is lacking, with only 755.0 followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.