Burger King marketing strategy breakdown

About Burger King

Burger King was founded in 1954 by Keith J. Kramer and Matthew Burns in Jacksonville, Florida. The fast-food chain is known for its flame-grilled burgers, fries, and milkshakes. Burger King has grown into a global brand with thousands of locations worldwide. Its impact on the retail industry has been significant, influencing the fast-food market with its innovative menu offerings and marketing strategies.

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Burger King marketing strategy

Burger King's marketing strategy includes a focus on targeted promotions, such as limited-time offers and discounts, to attract value-conscious consumers. They also utilize an omnichannel presence, with a strong emphasis on social media marketing to engage with a younger audience. By implementing these tactics, Burger King aims to increase brand awareness and drive customer loyalty.

General Info

Founded

1954, Miami, FL

Founders

James McLamore, David Edgerton

Headquarters

Miami, FL

Burger King marketing mix

Burger King, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Burger King utilizes the product aspect of the marketing mix by constantly innovating and introducing new menu items to appeal to their target audience. This includes limited-time offers, collaborations with popular brands, and unique menu items that set them apart from competitors. The intended outcome of these strategies is to drive customer interest, increase sales, and maintain a strong brand image in the fast-food industry.

Price

Burger King strategically utilizes the price element of the marketing mix by offering value meals and competitive pricing to attract their target audience of budget-conscious consumers. This pricing strategy aims to increase sales volume and market share by appealing to customers looking for affordable fast food options. The outcome of these strategies is increased customer loyalty and repeat business due to the perceived value of Burger King's menu offerings.

Place

Burger King utilizes the "Place" aspect of the marketing mix by strategically locating their restaurants in high-traffic areas such as shopping centers, airports, and busy streets. This allows them to reach their target audience of on-the-go consumers looking for quick and convenient meal options. The intended outcome of this strategy is to increase brand visibility and accessibility, ultimately driving more foot traffic and sales to their locations.

Promotion

Burger King utilizes promotions as part of their marketing mix to reach their target audience by offering limited-time deals, discounts, and partnerships with popular brands. The intended outcome of these strategies is to increase brand awareness, drive foot traffic to their locations, and ultimately boost sales. By strategically promoting their products through various channels, Burger King is able to effectively engage with their target audience and stay top-of-mind in a competitive market.

By strategically managing these four elements, Burger King can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Search engine traffic

Burger King places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Burger King attract a vast audience without relying heavily on paid advertisements.

Burger King receives a 19.6m visitors per month from organic search and 8.0 per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Burger King domain authority is 83. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Burger King exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Burger King Youtube marketing strategy

Burger King has an active Youtube Channel with over 261k subscribers. Their whole channel has 320.5m views. They posted 83 videos, which means that every video got them 3.9m views for the channel and 3.1k subscribers

Burger King Instagram marketing strategy

Burger King has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Burger King has 1.9m followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Burger King with a platform to showcase its diverse range of products and connect with customers on a more personal level.

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.