Dillard's marketing strategy breakdown

About Dillard's

Dillard's is a department store chain founded in 1938 by William T. Dillard. The company's core business model focuses on offering a wide range of apparel, accessories, cosmetics, and home goods. Over the years, Dillard's has grown to become a prominent player in the retail industry, known for its quality products and customer service. With a strong presence in the market, Dillard's continues to be a go-to destination for shoppers seeking a diverse selection of merchandise.

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Dillard's marketing strategy

Dillard's marketing strategy focuses on targeted promotions to attract value-conscious consumers. By utilizing a strong omnichannel presence, the company ensures that customers can engage with their brand both online and in-store seamlessly. The intended outcome of these tactics is to increase brand awareness and drive sales. With a focus on providing quality products at competitive prices, Dillard's aims to solidify its position in the retail market and continue to grow its customer base.

General Info

Founded

1938

Headquarters

Little Rock, AR

Dillard's marketing mix

Dillard's, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Dillard's utilizes the product aspect of the marketing mix by offering a wide range of high-quality clothing, accessories, and home goods. By constantly updating their product selection to stay on-trend and meet customer needs, Dillard's aims to attract fashion-conscious consumers looking for premium items. The intended outcome of these strategies is to establish Dillard's as a go-to destination for upscale retail shopping, driving sales and customer loyalty.

Price

Dillard's utilizes the price component of the marketing mix by offering competitive pricing on a wide range of products. By strategically pricing their items, Dillard's aims to attract budget-conscious consumers while still maintaining quality and value. The outcome of this pricing strategy is increased sales and customer loyalty.

Place

Dillard's utilizes the "Place" aspect of the marketing mix by strategically locating their stores in high-traffic areas and shopping malls to reach their target audience. By having a strong physical presence, Dillard's ensures that their products are easily accessible to customers, leading to increased foot traffic and sales. The intended outcome of these strategies is to drive more in-store visits and ultimately boost revenue for the company.

Promotion

Dillard's utilizes the promotion aspect of the marketing mix by running targeted advertising campaigns across various channels to reach their desired audience. These promotions highlight the unique features of their products and emphasize any special deals or discounts available. The intended outcome of these strategies is to drive traffic to their stores and website, ultimately increasing sales and brand awareness among their target audience.

By strategically managing these four elements, Dillard's can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Dillard's is on NYSE

Dillard's is listed on the NYSE, a significant milestone that underscores its prominence in the Miscellaneous industry. Dillard's went public on March 17, 1980, marking the beginning of its journey in the public market, allowing investors to participate in the company's growth.

Over the years, Dillard's stock price has seen considerable fluctuations, reflecting its evolving business strategies, market conditions, and overall economic factors.

This growth trajectory not only highlights Dillard's success but also demonstrates its impact on the Miscellaneous landscape, making it a pivotal player in the industry and a significant entity on the NYSE.Dillard's stock price has gotten to 22800 USD at the time of writing this article.

Search engine traffic

Dillard's places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Dillard's attract a vast audience without relying heavily on paid advertisements.

Dillard's receives a 21.8m visitors per month from organic search and 5.2k per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Dillard's domain authority is 81. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Dillard's exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Dillard's Youtube marketing strategy

Dillard's has an active Youtube Channel with over 5.9k subscribers. Their whole channel has 2m views. They posted 1192 videos, which means that every video got them 1.7k views for the channel and 4.9 subscribers

Dillard's Instagram marketing strategy

Dillard's has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Dillard's has 373k followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Dillard's with a platform to showcase its diverse range of products and connect with customers on a more personal level.

Dillard's marketing strategy is not lacking social media. Gaining 747k followers/subscribers on Facebook is the biggest achievement for Dillard's on social media. While Youtube is lacking, with only 5.9k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.