Exxon marketing strategy breakdown

About Exxon

Exxon, founded in 1870 by John D. Rockefeller, is a multinational corporation primarily focused on the oil and gas industry. The company has grown significantly over the years, becoming a major player in the energy sector. Exxon's impact on retail has been significant, with its presence felt in gas stations and convenience stores around the world. With a long history and strong presence in the industry, Exxon continues to be a key player in the global energy market.

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Exxon marketing strategy

Exxon's marketing strategy is all about reaching their target audience through a variety of tactics. From targeted promotions to a strong omnichannel presence, they ensure that their message is heard loud and clear. By focusing on value-conscious consumers, Exxon aims to increase brand loyalty and drive sales. The results speak for themselves, with increased market share and a strong presence in the competitive energy industry. Exxon's marketing efforts are strategic, impactful, and always evolving to meet the needs of their audience.

General Info

Founded

November 30, 1999

Founders

Mobil, Standard Oil

Headquarters

Houston, TX

Exxon marketing mix

Exxon, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Exxon utilizes the product aspect of the marketing mix by offering a wide range of fuel products, lubricants, and convenience store items to meet the diverse needs of their target audience. By constantly innovating and improving their product offerings, Exxon aims to attract and retain customers looking for quality and convenience. The intended outcome of these strategies is to increase brand loyalty and drive sales through a strong product portfolio that meets the needs of their target audience.

Price

Exxon utilizes the price component of the marketing mix by offering competitive pricing on their products, ensuring affordability for their target audience. This strategy aims to attract cost-conscious consumers and drive sales by providing value for their money. The outcome of this approach is increased customer loyalty and market share for Exxon in the competitive oil and gas industry.

Place

Exxon utilizes the "Place" aspect of the marketing mix by strategically locating their gas stations in high-traffic areas, such as along major highways and in urban centers. This allows them to reach their target audience of drivers in need of fuel and convenience. The intended outcome of this strategy is to increase brand visibility and drive more customers to their locations.

Promotion

Exxon utilizes the promotion aspect of the marketing mix by running targeted advertising campaigns across various platforms to reach their target audience. These promotions highlight the benefits of their products and services, driving brand awareness and customer engagement. The intended outcome of these strategies is to increase sales and market share by effectively communicating with consumers and influencing their purchasing decisions.

By strategically managing these four elements, Exxon can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Exxon is on NYSE

Exxon is listed on the NYSE, a significant milestone that underscores its prominence in the Miscellaneous industry. Exxon went public on January 13, 1978, marking the beginning of its journey in the public market, allowing investors to participate in the company's growth.

Over the years, Exxon stock price has seen considerable fluctuations, reflecting its evolving business strategies, market conditions, and overall economic factors.

This growth trajectory not only highlights Exxon success but also demonstrates its impact on the Miscellaneous landscape, making it a pivotal player in the industry and a significant entity on the NYSE.Exxon stock price has gotten to 62000 USD at the time of writing this article.

Search engine traffic

Exxon places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Exxon attract a vast audience without relying heavily on paid advertisements.

Exxon receives a 815.5k visitors per month from organic search and 4.3k per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Exxon domain authority is 89. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Exxon exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Exxon Youtube marketing strategy

Exxon has an active Youtube Channel with over 189k subscribers. Their whole channel has 153.1m views. They posted 356 videos, which means that every video got them 430.1k views for the channel and 530.9 subscribers

Exxon Instagram marketing strategy

Exxon has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Exxon has 115k followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Exxon with a platform to showcase its diverse range of products and connect with customers on a more personal level.

Exxon marketing strategy is not lacking social media. Gaining 3m followers/subscribers on Facebook is the biggest achievement for Exxon on social media. While Instagram is lacking, with only 115k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.