Shell Oil Company marketing strategy breakdown

About Shell Oil Company

Shell Oil Company was founded in 1907 by Marcus Samuel and his brother Samuel Samuel. The company has grown to become one of the largest oil companies in the world. Shell's core business includes oil exploration, production, refining, and distribution. The company has had a significant impact on the retail industry by providing a wide range of petroleum products to consumers worldwide.

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Shell Oil Company marketing strategy

Shell Oil Company's marketing strategy focuses on targeted promotions to reach value-conscious consumers. By utilizing a strong omnichannel presence, the company ensures that its message is heard across various platforms. The goal of these tactics is to increase brand awareness and drive sales among its target audience. With a focus on engaging and relevant marketing efforts, Shell Oil Company continues to see positive results in the market.

General Info

Founded

April 23, 1907

Headquarters

London, United Kingdom

Shell Oil Company marketing mix

Shell Oil Company, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Shell Oil Company strategically utilizes the product aspect of the marketing mix by offering a diverse range of high-quality fuel products tailored to meet the needs of their target audience. By constantly innovating and introducing new products, Shell ensures that they stay competitive in the market and maintain customer loyalty. The intended outcome of these strategies is to attract and retain customers by providing them with reliable and efficient fuel solutions.

Price

Shell Oil Company utilizes the price component of the marketing mix by offering competitive pricing on their products to attract their target audience. By strategically pricing their products, Shell aims to increase sales and market share within the oil and gas industry. This pricing strategy helps Shell remain competitive in the market and drive customer loyalty.

Place

Shell Oil Company strategically utilizes the "Place" element of the marketing mix by ensuring their products are available in convenient locations such as gas stations, convenience stores, and online platforms. By making their products easily accessible to their target audience of drivers and consumers in need of fuel and automotive products, Shell aims to increase brand visibility and drive sales. This strategy ultimately helps Shell Oil Company to establish a strong presence in the market and maintain customer loyalty.

Promotion

Shell Oil Company utilizes the promotion element of the marketing mix by running targeted advertising campaigns across various platforms to reach their target audience. These promotions highlight the quality and reliability of Shell's products, aiming to increase brand awareness and customer loyalty. The intended outcome of these strategies is to drive sales and maintain a strong market position in the oil and gas industry.

By strategically managing these four elements, Shell Oil Company can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Search engine traffic

Shell Oil Company places a strong emphasis on generating paid traffic, which makes up a significant portion of its overall web traffic. This strategic focus on paid search helps Shell Oil Company attract a vast audience without relying heavily on SEO.

Shell Oil Company receives a 0.0 visitors per month from organic search and 0.0 per month from paid search. A substantial number of visitors each month are from paid search, demonstrating the effectiveness of its PPC efforts.

Shell Oil Company domain authority is . A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on paid traffic, Shell Oil Company exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Shell Oil Company Youtube marketing strategy

Shell Oil Company has an active Youtube Channel with over 609k subscribers. Their whole channel has 316.3m views. They posted 1552 videos, which means that every video got them 203.8k views for the channel and 392.4 subscribers

Shell Oil Company Instagram marketing strategy

Shell Oil Company has been steadily expanding its presence across various social media platforms to engage with its vast audience, Instagram being one of them. Currently Shell Oil Company has 449k followers on Instagram. With its visually-driven interface and widespread popularity, Instagram provides Shell Oil Company with a platform to showcase its diverse range of products and connect with customers on a more personal level.

Shell Oil Company marketing strategy is not lacking social media. Gaining 9.8m followers/subscribers on Facebook is the biggest achievement for Shell Oil Company on social media. While Instagram is lacking, with only 449k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.