Yum! Brands marketing strategy breakdown

About Yum! Brands

Yum! Brands was founded in 1997 by Tricon Global Restaurants, which later changed its name to Yum! Brands in 2002. The company's core business model revolves around operating and franchising fast-food restaurants under popular brands like KFC, Pizza Hut, and Taco Bell. Yum! Brands has had a significant impact on the retail industry by expanding its global presence and offering diverse dining options to customers worldwide.

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Yum! Brands marketing strategy

Yum! Brands, the parent company of fast-food giants like KFC, Taco Bell, and Pizza Hut, has a knack for creating mouth-watering marketing strategies. From targeted promotions to engaging social media campaigns, they know how to grab the attention of their diverse customer base. By focusing on value-conscious consumers who crave convenience and affordability, Yum! Brands ensures that their marketing efforts hit the mark every time. The outcome? Increased brand loyalty, higher sales, and a satisfied customer base that keeps coming back for more delicious offerings.

General Info

Yum! Brands marketing mix

Yum! Brands, like many other companies, relies on the classic 4Ps marketing mix framework to shape its marketing strategy. This framework comprises four essential elements:

Product

Yum! Brands utilizes the product aspect of the marketing mix by continuously innovating and expanding their menu offerings to cater to different tastes and preferences. This strategy helps them attract a wide range of customers and stay competitive in the fast-food industry. The intended outcome of these product strategies is to drive sales growth and increase customer loyalty through a diverse and appealing product selection.

Price

Yum! Brands strategically utilize pricing in their marketing mix to attract their target audience. By offering competitive pricing on their products, they aim to appeal to a wide range of customers seeking value. The outcome of these pricing strategies is increased sales and customer loyalty.

Place

Yum! Brands utilizes the place element of the marketing mix by strategically locating their restaurants in high-traffic areas such as shopping centers and busy streets. This allows them to reach their target audience of on-the-go consumers looking for quick and convenient dining options. The intended outcome of these strategies is to increase brand visibility and drive foot traffic to their locations, ultimately leading to higher sales and customer loyalty.

Promotion

Yum! Brands utilizes promotion in the marketing mix by running creative advertising campaigns across various channels to reach their target audience. The intended outcome of these strategies is to increase brand awareness, drive customer engagement, and ultimately boost sales for their restaurants.

By strategically managing these four elements, Yum! Brands can develop marketing strategies tailored for customer needs, enhance brand value, and drive business growth.

Yum! Brands is on NYSE

Yum! Brands is listed on the NYSE, a significant milestone that underscores its prominence in the Miscellaneous industry. Yum! Brands went public on September 17, 1997, marking the beginning of its journey in the public market, allowing investors to participate in the company's growth.

Over the years, Yum! Brands stock price has seen considerable fluctuations, reflecting its evolving business strategies, market conditions, and overall economic factors.

This growth trajectory not only highlights Yum! Brands success but also demonstrates its impact on the Miscellaneous landscape, making it a pivotal player in the industry and a significant entity on the NYSE.Yum! Brands stock price has gotten to 35000 USD at the time of writing this article.

Search engine traffic

Yum! Brands places a strong emphasis on generating organic traffic, which makes up a significant portion of its overall web traffic. This strategic focus on organic search helps Yum! Brands attract a vast audience without relying heavily on paid advertisements.

Yum! Brands receives a 2.6m visitors per month from organic search and 0.0 per month from paid search. A substantial number of visitors each month are from organic search, demonstrating the effectiveness of its SEO efforts.

Yum! Brands domain authority is 63. A high domain authority indicates that the website is well-regarded by search engines, making it easier to rank for relevant keywords and attract organic traffic.

By maintaining a strong focus on organic traffic, Yum! Brands exemplifies how businesses can build an impactful online presence. This strategy not only enhances visibility and brand reputation but also paves the way for growth and success in the digital marketplace.

Yum! Brands Youtube marketing strategy

Yum! Brands has an active Youtube Channel with over 375.0 subscribers. Their whole channel has 28.3k views. They posted 5 videos, which means that every video got them 5.7k views for the channel and 75.0 subscribers

Yum! Brands marketing strategy is not lacking social media. Gaining 249.4k followers/subscribers on LinkedIn is the biggest achievement for Yum! Brands on social media. While Youtube is lacking, with only 375.0 followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

At the front of online marketing strategies sits email marketing, boasting high reach and engagement. Following after that is SEO, a cornerstone of any successful digital campaign. What makes this duo truly formidable is their synergy, working hand in hand to fuel an efficient online marketing engine.

SEO is our cup of tea, so if you want to start or improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.