7-Eleven marketing strategy breakdown

About 7-Eleven

Looking for a convenient pit stop for snacks and drinks? Look no further than 7-Eleven! With over 70,000 stores worldwide, 7-Eleven is your go-to spot for all your on-the-go needs. From slurpees to hot dogs, they've got you covered. Need a quick caffeine fix? Swing by for a freshly brewed coffee. Craving a sweet treat? Their selection of candies and pastries will satisfy any sweet tooth. With friendly staff and a welcoming atmosphere, 7-Eleven is the perfect place to refuel and recharge. Stop by your nearest 7-Eleven today and experience convenience like never before!

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General Info

Founded

1927, Dallas, TX

Headquarters

Irving, TX

Search engine traffic

7-Eleven focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. 7-Eleven gets 1.5m visitors per month from organic search and 0.0 per month from paid search

Domain authority

7-Eleven domain authority is 68.

7-Eleven Youtube marketing strategy

7-Eleven has an active Youtube Channel with over 10.5k subscribers. Their whole channel has 7.4m views. They posted 134 videos, which means that every video got them 54.9k views for the channel and 78.4 subscribers

7-Eleven marketing strategy is not lacking social media. Gaining 3.3m followers/subscribers on Facebook is the biggest achievement for 7-Eleven on social media. While Youtube is lacking, with only 10.5k followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.