American Eagle marketing strategy breakdown

About American Eagle

Looking for trendy clothes that won't break the bank? American Eagle has got you covered! From comfy jeans to stylish tops, they have everything you need to upgrade your wardrobe. Whether you're heading to school or hanging out with friends, American Eagle's got the perfect outfit for every occasion. With a wide range of sizes and styles, you're sure to find something that suits your taste. Plus, their sales and discounts make it easy to snag a great deal. So why wait? Head to American Eagle today and elevate your fashion game without emptying your wallet!

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General Info

Founded

1977

Headquarters

Pittsburgh, PA

Search engine traffic

American Eagle focuses more on Organic Traffic with its organic traffic accounting for 98.4% of all traffic. American Eagle gets 16.1m visitors per month from organic search and 254k per month from paid search

Domain authority

American Eagle domain authority is 76.

American Eagle Youtube marketing strategy

American Eagle has an active Youtube Channel with over 43.0 subscribers. Their whole channel has 170.0 views. They posted 2 videos, which means that every video got them 85.0 views for the channel and 21.5 subscribers

American Eagle marketing strategy is not lacking social media. Gaining 11m followers/subscribers on Facebook is the biggest achievement for American Eagle on social media. While Youtube is lacking, with only 43.0 followers/subscribers, the other platforms sit right in the middle. Here is a breakdown for all of them:

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.