L Brands marketing strategy breakdown

About L Brands

L Brands is a company that owns popular retail stores like Victoria's Secret and Bath & Body Works. They offer a wide range of products, from lingerie to fragrances, catering to different tastes and preferences. L Brands is like a one-stop shop for all your beauty and self-care needs. With their trendy designs and high-quality products, they have become a go-to destination for many shoppers. Whether you're looking for a special gift or just treating yourself, L Brands has something for everyone. So next time you're in the mood for some retail therapy, check out L Brands for a shopping experience you won't forget.

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General Info

Founded

1963

Headquarters

Columbus, OH

Search engine traffic

L Brands focuses more on Organic Traffic with its organic traffic accounting for 100.0% of all traffic. L Brands gets 106.2k visitors per month from organic search and 0.0 per month from paid search

Domain authority

L Brands domain authority is 54.

L Brands Youtube marketing strategy

L Brands has an active Youtube Channel with over 36.0 subscribers. Their whole channel has 17.6k views. They posted 23 videos, which means that every video got them 763.3 views for the channel and 1.6 subscribers

R.O.I. of marketing channels

Even though online marketing channels are found to be more effective than offline marketing channels, not all are created the same. If you think of just running banner ads, you need to rethink your marketing strategy.

Email marketing comes at #1, with #2 being SEO. The good part is that they go hand in hand to create a very effective online marketing machine. SEO is our cup of tea, so if you want to start/improve your marketing strategy, feel free to book a call with us.

* According to Data & Marketing Association (DMA)

Author

Alexandru Totolici

Alex is the founder of Gliesess. With a foundation built on 7 years of experience, technical expertise is not a lack of his. After discovering SEO accidentally, he fell in love with it.